- Hardcover: 272 pages
- Publisher: Riverhead Books (24 Mar 2005)
- Language English
- ISBN-10: 1573223085
- ISBN-13: 978-1573223089
- Product Dimensions: 24.2 x 16 x 2.5 cm
- Average Customer Review: 4.3 out of 5 stars See all reviews (7 customer reviews)
- Amazon Bestsellers Rank: 825,890 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Po Bronson, author of What Should I Do With My Life
"A Whole New Mind is a very important, convincingly argued, and mind-altering book."
--This text refers to an out of print or unavailable edition of this title.
Tom Peters, author of In Search of Excellence and Re-Imagine!
"This book is a miracle... [Dan Pink] provides an original and profound and practical guidebook for survival - and joy."
--This text refers to an out of print or unavailable edition of this title.
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Customer Reviews
Most Helpful Customer Reviews
8 of 9 people found the following review helpful
Format:Hardcover
Thanks to Chris Heuer advertising the fact this was his current book I decided to give it a spin.
Being at the cutting point of where this book starts I was very keen to compare Daniel's views with my own. On the whole he's absolutlely spot on about the truths of globalisation and what that means to labour markets in the western world.
My concern however is that Daniel has highlighted a solution to competing against Asia which might well be taken as an assumption that these skills won't be replicated with ease by the western world's key competitors : India and China.
I think the book needs to be read by anyone who is at risk of being commoditized by either technology, offshore markets or competitor products that take market share from you because of your weakness in design. Daniel very clearly justifies the reality of these weaknesses for many westerners - I just don't know if I can believe that his solution of 'six senses' will be enough to maintain competitiveness in these times of change. However, that said there is no reason why one should not use ALL the tricks 'in the book' especially the ones in this book ;-)
29 of 34 people found the following review helpful
Format:Hardcover
Ever since Peter Drucker pointed out that the future performance of organizations in the developed world would be in the hands of knowledge workers, we've been blessed with an understanding that the dominant economic focus can shift rapidly into new directions. Prior to that, the industrial age had lasted for over two centuries. The agricultural age that preceded it lasted several thousand years, and the hunter-gatherer age had lasted even longer.
What is the conceptual age? It's a time when due to applying all of our brain's many functions and the many advances of technology that we enjoy, a person can imagine totally different ways to serve and entertain others. Imagination is the limit.
A number of people have preceded Mr. Pink's message in partial ways such as those who have written about the entertainment economy, works about serious play, cataloguers of storytelling best practices and those who consider emotional intelligence.
But I think Mr. Pink's concept is both bigger and more accurate than that which has preceded this book. Most methods of making improvements only harness parts of our capabilities and serve only parts of our needs. Anyone who has sat in a traffic jam recently realizes that. What good is s beautiful sports car if traffic is bumping along at 10 mph? Put that same driver into a Grand Prix simulator, and the person comes alive in a way that's almost beyond belief.
Mr. Pink points out six key opportunities to supplement traditional, linear thinking. These are design, story, symphony (integration of disparate elements), empathy, play and meaning.
I think, however, that Mr. Pink is wrong about these being the primarily undeveloped senses. Given what I've read about brain research, I wouldn't be surprised if aroma, physical touch, musical stimulation, simulation and directed meditation didn't end up being as, if not more, important.
Some will be disappointed that Mr. Pink doesn't give them a manual to operate in the new age. Given how little we know about how to engage one another in these other ways, time will have to pass before we have what amounts to instructions. In the meantime, Mr. Pink does a good job of pointing towards experiences and books that can help with whole brain development.
If you think the problem with the economy is that we have too few engineers, you should read this book. It'll take you ahead into a future you need to start preparing for now.
To give you a sense of how important I think Mr. Pink's concept is, I made this book the focus of this week's briefing for The Billionaire Entrepreneurs' Master Mind.
14 of 17 people found the following review helpful
Format:Paperback
A very easy read providing 'food for thought' about the skills we'll all need in work in the 21st Century. Provides excellent action centred ideas for the reader and lots of hot tips to survive and thrive in the new digitised world. The story is interesting and easy to read ( quick read in 2 sittings) and has a relaxed style. One for all those wondering how to get ahead of the rest and live life to the full.
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Most Recent Customer Reviews
Pink tells us how to win in the 'Age of Imagination'
Highly recommended light business read.
It suggests how we will have to unleash the creative power of the right side of the brain to compete and be successful in the... Read more
It suggests how we will have to unleash the creative power of the right side of the brain to compete and be successful in the... Read more
Published on 1 Oct 2006 by Mr. Chris Pearson
Great book--First couple chapters are all you need
This book is fantastic in that it has caused me to change the way I look at upcoming trends. The first few chapters that deal with the new need for right-brain thinking are... Read more
Published on 15 Aug 2006 by E Wroolie
Interesting read on right-brain thinking
This fun, exciting read suggests many ways to develop your "right-brain" thinking - the kind of relationship-based thought patterns that author Daniel Pink argues will be essential... Read more
Published on 7 Aug 2006 by Rolf Dobelli
Get Creative!
An excellent, thought provoking book. I read it in two sittings.
Dan Pink writes a lot better than most so-called management gurus. Read more
Published on 26 April 2005 by Matt
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