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Product Description
CEO Louis V. Gerstner Jr.’s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age – the great American business story of our time.
When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionized the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step-by-step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing a challenge of a lifetime.
From the Back Cover
'CEO Louis V. Gerstner Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age – the great American business story of our time.'
When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era.
Revealing his tactics step-by-step, Gerstner spins an engaging narrative that takes the listener behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing a challenge of a lifetime.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
Format:Audio CD
Not only an interesting and compelling potted history of one of the global economies leading companies, this audiobook is also a fascinating diary, detailing the personal trials and triumphs of Louis Gerstner. He comes across as a man of action and vision, someone who while unafraid to make unpopular decisions regarding company restructuring, always led from the heart. His descriptions of difficult choices and hard-won results make this a great mini-MBA - some very valuable management advice is there for the taking. And it sure beats listening to the radio on the drive to the office!
2 of 2 people found the following review helpful
Format:Audio CD
Changing corporate culture is one of the toughest jobs that any CEO can undertake so it great to hear from someone who has done it. Fascinating and inspirational. Great to listen to on the way to the office.
10 of 13 people found the following review helpful
Format:Audio CD
An excellent review of Gerstner's experiances. Worthwhile for MBA students since it provides a comprehensive cross-modular resource upon which exam papers and assignments may draw. The audio delivery is superbly useful since it facilitates in-car listening.
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Most Recent Customer Reviews
If you want to know about transforming organisations, read this book
This is quite simply the most interesting and instructive book about transforming organisations that I have read. Read more
Published 8 months ago by Richard Elsner
Amazing
Sometimes when you purchase a book you finish to read it because you should.... However, this book is the most interesting books that I have purchased in my live. Read more
Published 10 months ago by Mauricio Sardi
Dry but very thorough
I thought it was quite well written and is truly a great story. It may be a little dry, but very enjoyable. Read more
Published on 20 Mar 2010 by Z. Nagy
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