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White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web &  Multimedia Design
 
 

White Space is Not Your Enemy: A Beginner's Guide to Communicating Visually through Graphic, Web & Multimedia Design [Kindle Edition]

Kim Golombisky , Rebecca Hagen
5.0 out of 5 stars  See all reviews (2 customer reviews)

Print List Price: £24.99
Kindle Price: £16.14 includes VAT* & free wireless delivery via Amazon Whispernet
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Product Description

Review

"This is a lavishly illustrated and 'well finished' book that will repay careful study...Useful and inspiring." - I-Programmer

"I found myself very egnaged in spite of the fact that as a design profressor I know this stuff already" --Jennifer George-Palilonis, Ball State University

"The mix of traditional and new media...isexcellent. This is what makes this text good and unique."--Scott Farrand, University of South Carolina

"Even if you walk away with 'only' a couple of good ideas or corrections to your present modus operandi then you will have got your money's worth. This is a book that is capable of so much giving if you let it."--Darren Ingram, NetGalley

Product Description

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work


Product details

  • Format: Kindle Edition
  • File Size: 30274 KB
  • Print Length: 308 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: Focal Press; 2 edition (20 Mar 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00EVWIHDK
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: #535,110 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Very enjoyable 15 July 2013
By I. Darren TOP 1000 REVIEWER
Format:Paperback
White space within a design is a bit like a pause in a conversation - it need not be a bad thing, yet it is just one element in a larger being that is often overlooked or misunderstood.

This book takes a professional look at design, whether for traditional media such as brochures or for more modern media such as the web. The aim is for the beginner (or more experienced person who doesn't mind refreshing their knowledge) to learn about the concepts and practices necessary for producing effective visual communications. It might challenge your perceptions or be viewed as formulaic, fairly obvious stuff. Only you might really know...

Unfortunately this reviewer was put on the back foot straight away when opening the book and noticing the table of contents was presented in that oh-so-trendy-but-overused manner of using solely lower case characters. it is unclear whether this was deliberate as the issue was compounded by using different font styles and weights, making it look very strange in the process (sic). It only needed comic sans and a few smiley faces to add the metaphorical icing to the cake.

Fortunately the sheer wealth of detailed, considered and thought-provoking material on offer drew this reviewer in. This book carefully, or should that be cleverly, works on many levels meaning that the professional who (allegedly) knows it all need not feel talked down to and neither does the relative beginner need to feel that everything is swooshing over their head. It is unfortunate that the title of this book might restrict its possible audience as it is not really something that conveys just how thorough this book is!
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5.0 out of 5 stars Just the job! 6 July 2014
By DM
Format:Kindle Edition|Verified Purchase
I was looking for something that described the fundamentals of design in an engaging, informative and, dare I say it, a well-designed way. This book did not disappoint!
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.7 out of 5 stars  17 reviews
8 of 8 people found the following review helpful
5.0 out of 5 stars Excellent Reference! 19 July 2013
By Talvi - Published on Amazon.com
Format:Paperback
WSINYE (White Space Is Not Your Enemy) is a great reference for those with no design background but who have to produce their own marketing vehicles such as brochures, websites, ads, etc. It is not intended for those with a marketing/design background, as is obvious by the byline of "A Beginner's Guide....". I think some criticism has been leveled at it by designers - but they aren't the ones for whom this book was intended.

What I found useful is that the authors give examples of how design is done wrong and then show how to put it into better order. They take the most common mistakes they see out there, the ones that people with no design background would naturally make, and show how to take the same elements and create a more effective and cohesive piece with greater appeal.

Another great chapter in the book provides layout examples for when time is a constraint. Those simple templates will give great results every time - they don't need to be groundbreaking, the just need to work and help communicate an idea effectively.

Important to good design, principles are given easy to digest segments. Readers don't want to have to take art school just to make an ad. So everything from space to focal point to balance are quickly covered with excellent examples.

Honestly, I was highly impressed with this and feel it would make a great reference when design skills are needed. It is easy to read but also meaty enough to be useful. Highly recommended.

Received from the publisher as an ARC.
3 of 3 people found the following review helpful
5.0 out of 5 stars A fast track to learning graphic design 15 Nov 2013
By John Arild Angelsen - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
The book communicates the theory of graphic design very easy, but without dumming it down, and the basics are covered in an excellent way.
5 of 6 people found the following review helpful
5.0 out of 5 stars Very enjoyable 15 July 2013
By I. Darren - Published on Amazon.com
Format:Paperback
White space within a design is a bit like a pause in a conversation - it need not be a bad thing, yet it is just one element in a larger being that is often overlooked or misunderstood.

This book takes a professional look at design, whether for traditional media such as brochures or for more modern media such as the web. The aim is for the beginner (or more experienced person who doesn't mind refreshing their knowledge) to learn about the concepts and practices necessary for producing effective visual communications. It might challenge your perceptions or be viewed as formulaic, fairly obvious stuff. Only you might really know...

Unfortunately this reviewer was put on the back foot straight away when opening the book and noticing the table of contents was presented in that oh-so-trendy-but-overused manner of using solely lower case characters. it is unclear whether this was deliberate as the issue was compounded by using different font styles and weights, making it look very strange in the process (sic). It only needed comic sans and a few smiley faces to add the metaphorical icing to the cake.

Fortunately the sheer wealth of detailed, considered and thought-provoking material on offer drew this reviewer in. This book carefully, or should that be cleverly, works on many levels meaning that the professional who (allegedly) knows it all need not feel talked down to and neither does the relative beginner need to feel that everything is swooshing over their head. It is unfortunate that the title of this book might restrict its possible audience as it is not really something that conveys just how thorough this book is!

From the start you get a great introduction to the principles and development of design before looking at many of the common errors that the author believes so many of us are guilty of. Be wary of stones in the vicinity of greenhouses? After that it is off to art school to briefly learn about elements, principles and theories of design before looking at matters weighty such as layout, type, colour and adding visual oomph. Content has to also play a role, whether it is an infographic, a visual story, a more involved multimedia presentation or a traditional multi-format offering. Each chapter is like a small, bite-sized cocktail snack that you might think of as being too small and insignificant but yet after a plate full of them you will know you've eaten rather a bit too much and consumed rather a lot of varied, different goodies in the process. If you treat it as a thought-enabler, a guide to future developments and a bit of an everything for everyone sort of book you won't be far off the mark.

The price might be a bit of a concern for some at first glance, but if you have any role within visual communications as part of your work you really will find the investment very modest indeed. Even if you walk away with "only" a couple of good ideas or corrections to your present modus operandi then you will have got your money's worth. This is a book that is capable of so much giving if you let it.

Now, if you will excuse this reviewer, there is a web site that needs some (discreet) work doing to it. You might never look at the "printed" page again in the same light, thanks to this book.
1 of 1 people found the following review helpful
5.0 out of 5 stars Just what I needed 20 Mar 2014
By Pi - Published on Amazon.com
Format:Paperback|Verified Purchase
I've been doing some design work for my job recently and I found this book to be quite helpful. It clarified some of the mistakes I was making and gave me practical skills to fix those errors. If you are a beginner like me, I would highly recommend this book.
1 of 1 people found the following review helpful
5.0 out of 5 stars A Beautifully-designed and Well-written Handbook for More Effective Visual Communication 24 Feb 2014
By Todd Cherches - BigBlueGumball - Published on Amazon.com
Format:Paperback
WSINYE is a terrific handbook and reference guide for designers, as well as a wonderful introduction to design for non-designers. Covering everything you need to know from the fundamentals of design thinking to the basics of layout, typography, color, and so much more, this book is an incredibly valuable resource that I refer back to time and time again. For someone like myself who has no formal design training, this aesthetically appealing and highly engaging work opened my eyes to a whole new world of possibilities, and enables me to make more informed and creative design-related decisions in all aspects of my work.
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