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Product Description
Review
"To start a business from scratch with a great idea but little money is a terrifying but thrilling challenge. White Ladder is a fine example of how sheer guts and drive can win the day." Tim Waterstone"
--This text refers to an out of print or unavailable edition of this title.
Product Description
Have you ever dreamed of starting your own business? Want to know what it’s like? I mean, what it’s really like?
Ros Jay and her partner, Richard Craze, first had the idea of starting their own publishing company, White Ladder Press, in the summer of 2002. This is Ros’s personal audio diary of all those crucial steps, naïve mistakes and emotional moments between conceiving the idea for a business and launching the first product.. In this abridged version, she records the thinking behind all those vital decisions, from choosing a logo and building a website, to sorting out a phone system and getting to grips with discounts. It tells the story of how they overcame their doubts and anxieties and brought the company to life for only a few thousand pounds, and set it on its way.
If they could do it, so can you. Go on – stop dreaming. Be your own boss.
Ros Jay and her partner, Richard Craze, first had the idea of starting their own publishing company, White Ladder Press, in the summer of 2002. This is Ros’s personal audio diary of all those crucial steps, naïve mistakes and emotional moments between conceiving the idea for a business and launching the first product.. In this abridged version, she records the thinking behind all those vital decisions, from choosing a logo and building a website, to sorting out a phone system and getting to grips with discounts. It tells the story of how they overcame their doubts and anxieties and brought the company to life for only a few thousand pounds, and set it on its way.
If they could do it, so can you. Go on – stop dreaming. Be your own boss.
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First Sentence
Rich and I have just had a really exciting idea. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Rich and I have just had a really exciting idea. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
This is THE guide to starting your own business. Non nonsense, no frills advice and beautifully written - I would definitely recommend this book to anyone thinking of starting a business.
9 of 10 people found the following review helpful
Format:Paperback
This book is a "warts and all" journal of setting up a publishing business from scratch. The personal account succeeds far better than most "business guides" in showing potential entrepreneurs how to take the essential step of converting ideas and intentions into successful action.
There are plenty of books available that tell you what you ought to do in order to start a business. There are very few that inspire and enthuse the reader in the way this journal does.
The IPG is frequently asked for reading recommenations. The White Ladder Diaries has gone straight into the list of books we recommend to new or potential publishers (the others being Marketing Books by Alison Baverstock, Publishing for Profit by Thomas Woll, and Clarke's Publishing Agreements ed. Lynette Owen).
Although my professional interest is specifically in the publishing arena - I am sure that this book will be an inspiration to anyone considering taking the brave step of setting up their own business.
9 of 10 people found the following review helpful
Format:Paperback
Anyone who has started their own business will be familiar with the trials and tribulations that you go through, but it is so great to hear it from other people. BT, the banks, and most big companies are all the enemy and most other small businesses are all life savers. It is the psychological side which is so refreshing to hear. There are tons of books about how to be a successful entrepreneur but very few about how to be a successful pre-entrepreneur. I am 85% of the way through launching my own small business, and reading this book will help push me through the last 15% more quickly and with a much better attitude!
Most Recent Customer Reviews
Small business know-how
Having read and enjoyed several books from White Ladder's eclectic list I was intrigued enough to want to read this account of how they started their publishing business. Read more
Published 22 months ago by Yorkshire Lass in Exile
Wonderful, wonderful
"To start a business from scratch with a great idea but little money is a terrifying but thrilling challenge. Read more
Published on 27 Feb 2006
Excellent & inspiring.
This is a well-written, entertaining and extremely useful insight into setting up a publishing company. Read more
Published on 28 Feb 2005
At last - a real book for real people
I've just finished reading this book as I'm in the process of setting up my business. It has given me masses of ideas - the author and her husband are full of fascinating and... Read more
Published on 4 Jan 2005 by Mike
Sadly depressing
This book covers the basics of starting a publishing business but doesn't extract basic principles beyond the obvious. Read more
Published on 1 Jan 2005 by lovetolearn
Mundane and depressing
This is a book that deals with the mundane. There are no great principles, and at the end of the day there's no great joy or hope in it. Read more
Published on 25 Dec 2004
This book falls in an odd category
This book follows the personal journey of two people as they set up their own publishing business. While nosey people who like the idea of fly-on-the-wall business books will enjoy... Read more
Published on 4 Dec 2004
Good book that finishes before the story concludes
I enjoyed reading this book - the tone is light and it deals with the practicalities of starting a business. Read more
Published on 6 July 2004
I couldn't have done it without this book
In the space of one month this book has turned my life around. I have been wanting to start my own business for over ten years. Read more
Published on 10 Feb 2004 by "bookyboy2"
A breath of fresh air
I'm planning to start a business and have read loads of books on the subject, as I would advise anyone to do. This one is different from the rest. Read more
Published on 10 Feb 2004 by Lizzi H
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