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Review
"Literature discussing whisky processing with respect to the 'art of beverage' production is numerous, however few reference textbooks consider the science and technology behind whisky manufacturing. Whisky: Technology, Production and Marketing therefore presents detailed information on both the 'art of beverage' and the scientific aspects behind Scottish whisky production.an excellent source of detailed information on the scientific aspects of whisky production...It should appeal to all researchers with interests in distilled spirits, and the casual reader with interest in drinking such high quality products." (John F. Kennedy & Francois Meullenet, University of Birmingham Research, U.K., November 2004) "There is no doubt that it is an important contribution to the literature available on whisky and will be welcomed by all with an interest in this subject...This is an excellent book, which was badly needed. It has a consistent style, reads well and will I am sure become standard reference and learning text. Effort has been made to minimize the cost of this hardback edition for which we can be thankful. Students of distilling can rejoice!" -JOURNAL OF INSTITUTE OF BREWING (2003) "This well-written book provides a wealth of useful information on all aspects relating to whisky production...Overall, this is a well-conceived, well-written, and well-organized book. This will prove to be an excellent addition to the bookshelf of any undergraduate or Masters level student who wishes to understand the field of whisky production and marketing." -ALLTECH (OCTOBER 2003) "5/5 stars This book is worth owning!!This book is a real gem, it is well written by writers very knowledgeable in their field...I highly recommend this book and look forward to the next volume in the series." -Robert Piggot (SEPTEMBER 2003)
Product Description
"Whisky: Technology, Production and Marketing" explains in technical terms, the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production from the processing of raw materials, to the fermentation, distillation, maturation, blending, production of co-products and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to the market in such a comprehensive manner and with such a high level of technical detail. This is the only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner. It includes a chapter on marketing and selling whisky. The Foreword is written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.
Inside This Book
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First Sentence
Nearly all distilled alcoholic beverages have similar generic roots depending on the basic raw material, whether grape, grain or sugar. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index
Nearly all distilled alcoholic beverages have similar generic roots depending on the basic raw material, whether grape, grain or sugar. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Hardcover
Being a distiller for over 25 years I have always taken a keen interest on books on whisky production. There are few. This book is a real gem, it is well written by writers very knowledgeable in their field. It covers the field from history through production to marketing; and is an excellent source of information for both the student (or anyone wanting to learn more about the industry) and the veterans in the field to refresh our knowledge of the basics and the modern techniques. I highly recommend this book and look forward to the next volume in the series.
1 of 1 people found the following review helpful
Format:Hardcover
This is the best book about whisky production that I have read.
After the reading general books about whisky written by Jackson, Maclean, Murray et al., I was looking for more specific and specialized book about whisky production and was not disappointed at all. It covers all the aspects (in depth !) from whisky production to marketing, for both malt and grain whisky. My only wish would be to have some additional schemes.
Like all Elsevier's publication, this book is written for a specialized audience or any Whisky amateur with solid knowledge of whisky production and/or biochemistry.
After the reading general books about whisky written by Jackson, Maclean, Murray et al., I was looking for more specific and specialized book about whisky production and was not disappointed at all. It covers all the aspects (in depth !) from whisky production to marketing, for both malt and grain whisky. My only wish would be to have some additional schemes.
Like all Elsevier's publication, this book is written for a specialized audience or any Whisky amateur with solid knowledge of whisky production and/or biochemistry.
1 of 1 people found the following review helpful
Format:Hardcover
This well-written book provides a wealth of useful information on all aspects relating to whisky production. To date, there has been a scarcity of technical books on the market for those studying the field of whisky production and distilling in general. This book fills the void by collecting together a group of highly qualified technical experts to share their knowledge with both novice and advanced reader. Students will find clearly defined chapters beginning with the history of whisky distillation, and going through the production process from raw materials, to fermentation, distillation and maturation and finally finishing the book on a dedicated chapter to the marketing of Scotch whisky.
Overall, this is a well-conceived, well-written, and well-organized book. This will prove to be an excellent addition to the bookshelf of any undergraduate or Masters level student who wishes to understand the field of whisky production and marketing.
Overall, this is a well-conceived, well-written, and well-organized book. This will prove to be an excellent addition to the bookshelf of any undergraduate or Masters level student who wishes to understand the field of whisky production and marketing.
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