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Which MBA?: A Critical Guide to the World's Best MBA's [Paperback]

George Bickerstaffe


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Table of Contents

1) Foreword – by invitation

1500 word foreword from an internationally renowned MBA, looking at why it is important to have a business education and how an MBA has helped them in their career.

 

Possible candidate: Meg Whitman

 

2) Part 1 – Exec ed themes

i)                    Executive survey. Following on from last year’s survey, looking at which skills will be important for tomorrow’s leaders and how executive can help give you the skills. Can also begin to start looking at trends by comparing with last year’s results

ii)                  Themes. A brief look at some of the current MBA themes, such as does it teach the right thing, does it produce ethical managers etc. Possibly box looking at repercussions of the Bologna Accord

 

3) Part 2 – the MBA

 

Full-time MBAs

 

·                     advantages,

·                     disadvantages

·                     FT options (1-year, 2-year)

·                     Cost

·                     Choosing a school & rankings

·                     The student’s perspective (short article/box written by student giving insight into what it’s like on a FT programme)

 

 

Part-time MBAs

 

·                     advantages,

·                     disadvantages

·                     Options (1-year, 2-year)

·                     Cost

·                     Choosing a school

·                     The student’s perspective

 

 

Distance-learning MBAs

·                     advantages,

·                     disadvantages

·                     FT options (1-year, 2-year)

·                     Cost

·                     Choosing a school

·                     The student’s perspective

 

 

EMBAs

 

·                     advantages,

·                     disadvantages

·                     FT options (1-year, 2-year)

·                     Cost

·                     Choosing a school

·                     The student’s perspective

 

 

Other considerations

 

·                     how to pay for your course

·                     how to get into a school (admissions, interviews, GMAT)

·                     how to get a job

 

4)  Executive programmes at business schools

 

·                     Ranking (see Exec Prog methodology)

·                     advantages

·                     disadvantages

·                     Options (open, tailored)

·                     Non-business school offerings

·                     Cost

·                     The student’s perspective

 

5) School profiles (130 in total, 50 in the North America/50 in Europe/30 in Asia)

·         Full-time MBA ranking

·         Comprehensive matrix of information, as before. However, school entries to be constrained to three pages. Some boxes to be more concise (eg entry requirements); text to be edited down where necessary

·         Include new section on exec ed short courses, including ranking figures

 

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