This book gives reader an opportunity to accompany the author on an entrepreneurial journey, which spans over twelve years and transforms the author from an aspiring entrepreneur into a seasoned executive. The story tells about the passion to pursue a dream, the joy of building a business from scratch and driving it towards IPO, the bloody boardroom battles, the pain of closing the company down, and the power of learning from the experience.
It is a very personal account of the real events from both professional and personal perspectives, which gives the book a strong sense of credibility. As I read the book I realised how much energy and drive one has to have to be an entrepreneur, as well as how much it is about knowing yourself and choosing the right people to go along with. Elizabeth put a lot of effort in reflecting upon her experiences and the resulting work is humble, honest, and interesting reading.
I strongly recommend this book to anyone considering starting a business or working with start-ups.