Review
"Lewis provides urbane and knowledgeable guidance... Verdict: this book could mean the difference between winning and losing valuable orders abroad." The Director; "Lewis is a crosscultural expert who has now presented his wisdom in a highly readable book." Evening Standard"
Product Description
The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting. Richard Lewis provides a guide to working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond. This revised and expanded edition in paperback of Richard Lewis's book provides an ever more global and practical guide not just to understanding but also managing in different business cultures. From India to Ireland, Belgium to Brazil, Mexico to Malaysia, the Czech Republic to Chile.
From the Author
Be prepared for global interaction.
I have been explaining how nationality differences impact on international business relations for over 15 years. During this time, I have come to realise that existing models for cultural analysis fail to capture the true picture of cultural diversity. I therefore invented my national categorisation model detailing Linear-active, Multi-active and Reactive cultures. When Cultures Collide is based on this model and I believe is the first book which really provides the internationally-minded reader with an opportunity to understand – in clear and simple terms – how to interact successfully with other cultures. --This text refers to an out of print or unavailable edition of this title.
I have been explaining how nationality differences impact on international business relations for over 15 years. During this time, I have come to realise that existing models for cultural analysis fail to capture the true picture of cultural diversity. I therefore invented my national categorisation model detailing Linear-active, Multi-active and Reactive cultures. When Cultures Collide is based on this model and I believe is the first book which really provides the internationally-minded reader with an opportunity to understand – in clear and simple terms – how to interact successfully with other cultures. --This text refers to an out of print or unavailable edition of this title.
About the Author
Richard Lewis is the chairman of Richard Lewis Communications, an international institute of cross-cultural and language training with offices in over 30 countries. He founded the quartely magazine 'Cross Culture' in 1989 and is heavily involved in the intercultural field, lecturing in countries from Finland to Hong Kong and working with companies as diverse as Fiat, IBM, Nokia, Andersen Consulting and Nestle. He lives near Winchester, and is one of Britain's foremost linguists, speaking 12 languages - and spent 5 years in Japan, where he was tutor to the Imperial Family.
