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Riding the Waves of Culture: Understanding Cultural Diversity in Business by Fons Trompenaars |
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"Lewis provides urbane and knowledgeable guidance... Verdict: this book could mean the difference between winning and losing valuable orders abroad." The Director; "Lewis is a crosscultural expert who has now presented his wisdom in a highly readable book." Evening Standard"
Product Description
The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting. Richard Lewis provides a guide to working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond. This revised and expanded edition in paperback of Richard Lewis's book provides an ever more global and practical guide not just to understanding but also managing in different business cultures. From India to Ireland, Belgium to Brazil, Mexico to Malaysia, the Czech Republic to Chile.
See all Product Description
"Lewis provides urbane and knowledgeable guidance... Verdict: this book could mean the difference between winning and losing valuable orders abroad." The Director; "Lewis is a crosscultural expert who has now presented his wisdom in a highly readable book." Evening Standard"
Product Description
The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting. Richard Lewis provides a guide to working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond. This revised and expanded edition in paperback of Richard Lewis's book provides an ever more global and practical guide not just to understanding but also managing in different business cultures. From India to Ireland, Belgium to Brazil, Mexico to Malaysia, the Czech Republic to Chile.
See all Product Description
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What Do Customers Ultimately Buy After Viewing This Item?
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84% buy the item featured on this page: When Cultures Collide: Leading, Teamworking and Managing Across the Globe £12.99 |
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5% buy Riding the Waves of Culture: Understanding Cultural Diversity in Business £9.74 |
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5% buy Cultures and Organizations: Software for the Mind £9.89 |
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3% buy Kiss, Bow or Shake Hands: The Bestselling Guide to Doing Business in More Than 60 Countries (Kiss, Bow, or Shake Hands) £11.04 |
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