The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting. Richard Lewis provides a guide to working and communicating across cultures, and explains how your culture and language affect the ways in which you think and respond. This revised and expanded edition in paperback of Richard Lewis's book provides an ever more global and practical guide not just to understanding but also managing in different business cultures. From India to Ireland, Belgium to Brazil, Mexico to Malaysia, the Czech Republic to Chile.
Richard D. Lewis has been active in the fields of applied and anthropological linguistics for over forty years. He is chairman of Richard Lewis Communications, an international institute of cross-cultural and language training with offices in more than a dozen countries. Lewis lectures and consults worldwide with clients that include The World Bank, Nokia, Rolls Royce and Unilever. He is the author of many classic works in cross-cultural communication including The Cultural Imperative and When Cultures Collide.