- Hardcover: 288 pages
- Publisher: Doubleday; First Edition First Printing edition (Oct 1991)
- Language English
- ISBN-10: 0385414862
- ISBN-13: 978-0385414869
- Product Dimensions: 23.6 x 15.2 x 2.5 cm
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
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Amazon Bestsellers Rank:
50,918 in Books (See Top 100 in Books)
- #40 in Books > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
- #68 in Books > Business, Finance & Law > Sales & Marketing > Advertising
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Customer Reviews
Most Helpful Customer Reviews
Format:Hardcover
The book is in very good condition, although the main cover presented somer "weird" colour.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
1 of 1 people found the following review helpful
One of the best advertising books ever written.
15 May 2005
Format:Hardcover
This book will be an ispiration to anyone interested in making truly great advertising - that works!. No, it's not a 'how-to' guide in the purest sense, but if you have a clue, this book is amazing. Inspirational stories of the creation, selling and making of some the great campaigns on the 20th century, and an insight into the mind of the one of the best Art Directors of all time. Get this book if you have a passion for advertising and want to learn more, or if you just like a well written inspirational read. You should also look up 'The Art of Advertising" by Lois.
5 of 7 people found the following review helpful
An exercise in self promotion
19 July 2000
Format:Mass Market Paperback
George Lois is rightfully an advertising legend, but anyone hoping to learn how to find the "big idea" from this book will probably be disappointed. The book is mostly a series of ad biz reminiscences, in which Lois talks about what a crazy, clever fellow he is. As a historical overview of 50s, 60s and 70s advertising, it's interesting -- but for a better "how to" book, I'd recommend "Hey Whipple Squeeze This" by Luke Sullivan or "Cutting Edge Advertising" by Jim Aitchison instead.
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