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Whatever You Think, Think The Opposite
 
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Whatever You Think, Think The Opposite (Paperback)

by Paul Arden (Author)
3.4 out of 5 stars See all reviews (16 customer reviews)
RRP: £8.99
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Whatever You Think, Think The Opposite + It's Not How Good You Are, It's How Good You Want To Be + A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
Price For All Three: £15.19

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Product details

  • Paperback: 144 pages
  • Publisher: Penguin (2 Mar 2006)
  • Language English
  • ISBN-10: 0141025719
  • ISBN-13: 978-0141025711
  • Product Dimensions: 17.6 x 11.6 x 2.4 cm
  • Average Customer Review: 3.4 out of 5 stars See all reviews (16 customer reviews)
  • Amazon.co.uk Sales Rank: 2,889 in Books (See Bestsellers in Books)

    Popular in these categories:

    #43 in  Books > Health, Family & Lifestyle > Self Help > Practical & Motivational
    #58 in  Books > Mind, Body & Spirit > Self Help
    #70 in  Books > Business, Finance & Law > Management

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Product Description

Product Description
There have been many books written on good business practice. All eminently sensible. All based on logic, common sense and good manners. Essential if you want to be a supermarket manager. But for those wishing to break new ground it is not enough. Logic and common sense have a habit of leading us to the same conclusions. If you are going to make your mark on the world you have to start thinking differently. To think differently you have to think illogically. Whatever You Think Think The Opposite looks at life the wrong way in a bid to explain the benefits of making wrong decisions.

About the Author
‘Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn’t, well, common’ Roger Kennedy, Saatchi & Saatchi Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns – British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.

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What Do Customers Ultimately Buy After Viewing This Item?

Whatever You Think, Think The Opposite
56% buy the item featured on this page:
Whatever You Think, Think The Opposite 3.4 out of 5 stars (16)
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Customer Reviews

16 Reviews
5 star:
 (6)
4 star:
 (3)
3 star:
 (1)
2 star:
 (4)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
3.4 out of 5 stars (16 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
8 of 8 people found the following review helpful:
4.0 out of 5 stars Very much like 'Its not how good you are...', 23 May 2007
By Christopher Morgan "Chris" (Liverpool, England) - See all my reviews
This book is Paul Ardens other main inspiration book and is very much like 'Its not how good you are...' infact several ideas are the exact same in both books.

Paul Arden again presents us with a 'you are what you make yourselves' book aimed at raising peoples belief in their own potential and abilities. Arden uses a series of interesting case studies and quotes from significant people or personal acquaintances to illustrate his various ideas and perspectives on modern business ethics, behaviours and ideals.

Again a very short bullet style book with point after point, if read right through it should take around an hour at most to read though longer to take in. As with 'Its not how good you are...' may not be suited to everyone but its worth the look for the cost and potential benefit you may get from it.
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5 of 5 people found the following review helpful:
2.0 out of 5 stars Nice pics, shame about the text, 9 Mar 2008
By M. Lank "*~*" - See all my reviews
(REAL NAME)   
Ironically for a book that seeks to encourage new and radical ways of thinking it is full of the same old clichés, platitudes and generalisations. It's got some good pictures, but it's finest quality is it's brevity; you don't waste too much time reading it.
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10 of 11 people found the following review helpful:
4.0 out of 5 stars A Brief Reminder to Follow Your Instinct, 28 May 2007
By Anna Abrahamyan "Annathens" (Belgium) - See all my reviews
(REAL NAME)   
This book is about everything that's out of the scope of "common sense" yet it completely makes sense. Its to-the-point messages are at times citations from successful people who went against the flow and made living with their alternative thinking, e.g. deciding to quit the college, opening a company armed with an idea rather than money. This book is a time saver for those who know they've got what it takes, but fear when thinking how far it'll take them.

Arrive at a crossroad and make a fearless decision. And before you do it, buy this book and always keep it nearby.
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Most Recent Customer Reviews

2.0 out of 5 stars Thinking of reading it? Think the opposite
Reading the positive reviews I gave it a go. It's got some interesting pictures but is light on content. Read more
Published 1 month ago by D. Barry

1.0 out of 5 stars cheap trick
At first: deeply disappointing then you feel abused. The only thing that would redeem this book is if you were able to get your money back on it if you felt cheated. Read more
Published 6 months ago by baloney

5.0 out of 5 stars Nirvana in little book form
My dad bought this book for me to read a while back and it really made me think about my own life and how I could improve it. Read more
Published 7 months ago by Luke Davis

4.0 out of 5 stars A stimulating and thought provoking little book
An inspirational little book, encouraging the reader to think and behave differently. The authour, Paul Arden, stresses that there is only one person who can determine the shape... Read more
Published 7 months ago by R. Streeter

2.0 out of 5 stars Slightly Smug and Ill thought out
Masquerading as some kind of little oracle on thinking outside of the box, some of the statements in this book are facile and philosophically unsound, even though the author is... Read more
Published 12 months ago by C. SAUL

1.0 out of 5 stars As smug and wrong as its title implies
A collection of misleading anecdotes & fatuous generalisations. If you're really interested, you could spend twenty minutes reading the whole thing in a shop. Read more
Published 17 months ago by OxfordSlacker

5.0 out of 5 stars Superb book
Loved the simple and easy to read style. Don't be put off by this as the message therein has a powerful impact. Read more
Published 18 months ago by Ben Gilmore

3.0 out of 5 stars Great approach, but not much content
Lots of pictures, but not much content. You can get much of the same material in other places with more in-depth analysis. Read more
Published 19 months ago by Mark Swiecichowski

5.0 out of 5 stars Top notch
I think this book is fantastic! I'm at cross roads in my, having only just graduated. Arden has given me just that boost to do what I want and not what the rest of the world does... Read more
Published on 23 Jan 2007 by Zander Zmith

2.0 out of 5 stars The new capitalist theory of zero
Oh my goodness I can't believe how talented this guy is, how courageous and smart. He basically took a big bag of "Zero" and put together some quirky pictures that mean not very... Read more
Published on 5 Sep 2006 by Rachel Hawadi

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