| ||||||||||||
 Trade In this Item for up to £0.25
Trade in Whatever You Think, Think the Opposite for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
|
There is a newer edition of this item:
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Product Description
There have been many books written on good business practice.
All eminently sensible. All based on logic, common sense and good manners.
Essential if you want to be a supermarket manager. But for those wishing to break new ground it is not enough.
Logic and common sense have a habit of leading us to the same conclusions.
If you are going to make your mark on the world you have to start thinking differently.
To think differently you have to think illogically.
Whatever You Think Think The Opposite looks at life the wrong way in a bid to explain the benefits of making wrong decisions.
About the Author
'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi
Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
13 of 14 people found the following review helpful:
2.0 out of 5 stars
Nice pics, shame about the text,
By
This review is from: Whatever You Think, Think the Opposite (Paperback)
Ironically for a book that seeks to encourage new and radical ways of thinking it is full of the same old clichés, platitudes and generalisations. It's got some good pictures, but it's finest quality is it's brevity; you don't waste too much time reading it.
11 of 12 people found the following review helpful:
4.0 out of 5 stars
Very much like 'Its not how good you are...',
By Christopher Morgan "Chris" (Liverpool, England) - See all my reviews
This review is from: Whatever You Think, Think the Opposite (Paperback)
This book is Paul Ardens other main inspiration book and is very much like 'Its not how good you are...' infact several ideas are the exact same in both books.
Paul Arden again presents us with a 'you are what you make yourselves' book aimed at raising peoples belief in their own potential and abilities. Arden uses a series of interesting case studies and quotes from significant people or personal acquaintances to illustrate his various ideas and perspectives on modern business ethics, behaviours and ideals. Again a very short bullet style book with point after point, if read right through it should take around an hour at most to read though longer to take in. As with 'Its not how good you are...' may not be suited to everyone but its worth the look for the cost and potential benefit you may get from it.
8 of 9 people found the following review helpful:
4.0 out of 5 stars
A Brief Reminder to Follow Your Instinct,
By
This review is from: Whatever You Think, Think the Opposite (Paperback)
This book is about everything that's out of the scope of "common sense" yet it completely makes sense. Its to-the-point messages are at times citations from successful people who went against the flow and made living with their alternative thinking, e.g. deciding to quit the college, opening a company armed with an idea rather than money. This book is a time saver for those who know they've got what it takes, but fear when thinking how far it'll take them.
Arrive at a crossroad and make a fearless decision. And before you do it, buy this book and always keep it nearby.
Share your thoughts with other customers: Create your own review
Would you like to see more reviews about this item?
|
Most Recent Customer Reviews |
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
