Whether you are student of politics, a fan or not fan of Gordon Brown, or whether you just want to understand a period of British political history, with ramifications which have unfolded and some yet to unfold especially in the light of the new government, or any other reasons that spark your curiosity about this book, I would boldly say that this is compelling and essential reading.
Also, given that Steve Richards has had various contact and conversations with architects of New Labour, and the fact that this book covers events and analysis of them from around 1992 to the loss of the general election of 2010 and formation of a coalition government, and giving the reader a crucial recounting, insight into and analysis of events, personalities (Mr Brown especially) and their thoughts and actions, all make this book central to being able to understand not just what happened, some reasons and interpretations (fair and unbiased ones at that, in my opinion) but also central to appreciating the books that have been written by the various architects of the NL years, their fans and detractors too, with a much more enlightened mind.
It's an important bonus to the reader that Mr Richards also gives a quite in-depth retelling and insight into the days post-GE2010 and formation of coalition, which to me is a much more honest and less biased version than the book by, somewhat disgraced, David Laws on the subject. Laws' text is always going to be tinged with a sense of self and political interest by him, whether true or just perceived, that to me it is difficult to take seriously as unbiased.
There are so many other events covered in the book, be it aftermath of death of John Smith, the falling out between Mandelson/Blair and Brown, the global financial crisis, and so on, which together with the style of writing make "whatever it takes" compelling reading.