In 1975 Slade, having sold more records than any other group since the Beatles, (in Europe), tackled the only market they had not yet conquered the good old U.S.of A. By 1977 they returned to England having played their hearts out to an audience that could'nt place them in a category and subsequently rejected them. With the Punk thing in full swing Slade were just about as un-cool as they could be. Their time had come and gone, they could'nt get arrested. But just before leaving America they recorded this masterpiece. Forget all the hit singles, (as good as some of them were), this was pure, 100% Rock music. On this album the band really displayed their musical talent like never before. The only commercial track was 'Gypsy Roadhog'.
(And they got to sing it on Blue Peter)This track was a minor hit in the singles chart but the album was all but forgotten except by us die hard fans. The title was sprayed in huge letters all over London in an unusual advertising campaign. I saw them perform at the Rainbow Theatre, Finsbury Park, London soon after it's release and they were superb. Songs like, 'Be', Lightning Never Strikes Twice' and 'Soul The Role & The Motion' were (and still are) fantastic. But my favourite track is 'Big Apple Blues' a tribute to New York. How this song was never in a movie score or T.V. show about the city remains one of life's mysteries to me. Every track on this album stands out and nearly all of them are masterpieces. Slade never made an (studio) album as good as this before and, in my humble opinion, never did again. Don't get me wrong, all their albums are good and some are brilliant but this is the best. If you consider yourself an expert on Rock music, check your collection and see if this is in it. If it aint, I suugest you buy it from here straight away, before they sell out.