- Paperback: 270 pages
- Publisher: Capstone (19 April 2002)
- Language English
- ISBN-10: 1841120685
- ISBN-13: 978-1841120683
- Product Dimensions: 19.8 x 19.6 x 1.8 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (7 customer reviews)
- Amazon Bestsellers Rank: 354,664 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Amazon.co.uk Review
This is a smashing little book for anyone who's ever wondered how to have more fun at work and profit by it. The authors run a creative consultancy aimed at helping businesses to move outside the proverbial tramlines. The book shows just how, with activities, games, insights and general lunacy. The basic message is that creativity is like gold dust but it needs to be practised and worked at in organisations. It needs to become part of the organisational furniture.
How to Start a Creative Revolution may not deliver exactly what it says in the title (publishers hype perhaps) but it will allow you to do some useful thinking. The basic premise is that there are six main ways of being more creative--from thinking about things afresh, to greenhousing (letting good ideas grow), to bravery (making them happen). In each chapter the authors give a range of case studies that help to ground the activities in a sense of reality (apparently one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth!).
As impressive as the ideas and the activities is the style the book is written in (you'll probably find you do many of the things they suggest already). Where many management books are drier than a diver's underpants this has freshness and zing about it. It keeps you reading and it keeps you smiling too. --Steve Morris
Product Description
?What If! delivers powerful insights that demolish the myths of creativity and help you not just change the way you think but change the way you do.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful:
5.0 out of 5 stars
Fun, Inspiring and Practical.,
By A Customer
This review is from: ?WhatIf! How to Start a Creative Revolution at Work (Paperback)
This is a wonderful book that is fun, entertaining and yet still totally practical. The combination of solid advice, practical examples of case studies, entertaining quotations and, most encouragingly of all, a style that accutally gives the reader some credit for having a degree of intelligence, makes this one of the best books around. If you are sick of all those books that state the obvious and make out that the author is a genius, try this; it states the less-that-obvious and gives the reader some credit. By far the best book of its type available.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
The only book you need to read about Creativity at Work,
By
This review is from: ?WhatIf! How to Start a Creative Revolution at Work (Paperback)
This is more than just a book about Creativity. It is a guide for taking and surviving risks in order that creativity can flourish. To be honest, I normally get half way through a business book and then give up. With this book i read it in one sitting. I only hope that the message is read and acted upon. Can't wait for your next book
1 of 1 people found the following review helpful:
5.0 out of 5 stars
!What Next?,
This review is from: ?WhatIf! How to Start a Creative Revolution at Work (Paperback)
Great little book - in the same class as 'Orbiting the Giant Hairball'by Gordon MacKenzie, or the Corporate Fool by Firth and Leigh. The thing is if only a few of the people who read the book REALLY do something about it, the pace of change should be many times what it is. Maybe the lesson is to never underestimate the viscosity of business do dampen or prevent innovation. So come on Chaps, what we need is another fix - another shot of imagination and inspiration - you've given us all a taster, now what we need is some thing really revolutionary to get us into more trouble! (you would not believe the trouble this one caused!!) Until then I'm going to read this book again!
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