This is a smashing little book for anyone who's ever wondered how to have more fun at work and profit by it. The authors run a creative consultancy aimed at helping businesses to move outside the proverbial tramlines. The book shows just how, with activities, games, insights and general lunacy. The basic message is that creativity is like gold dust but it needs to be practised and worked at in organisations. It needs to become part of the organisational furniture.
How to Start a Creative Revolution may not deliver exactly what it says in the title (publishers hype perhaps) but it will allow you to do some useful thinking. The basic premise is that there are six main ways of being more creative--from thinking about things afresh, to greenhousing (letting good ideas grow), to bravery (making them happen). In each chapter the authors give a range of case studies that help to ground the activities in a sense of reality (apparently one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth!).
As impressive as the ideas and the activities is the style the book is written in (you'll probably find you do many of the things they suggest already). Where many management books are drier than a diver's underpants this has freshness and zing about it. It keeps you reading and it keeps you smiling too. --Steve Morris
From the Inside Flap
?What If! ?you could spot what?s killing creativity in your organization right now? ?What If! ?you could stop yourself squashing ideas and start growing them instead? ?What If!?you could shift the ability to be creative to everyone in your organization? ?What If! ?you stopped talking about how important creativity is and started to take practical steps to make it happen. But most of all? ?What If! ?there was a step–by–step guide that showed you exactly how to do it? Instinctively we all know that creativity at work is important. but for many of us it feels either difficult or intimidating. ?What If!: How to Start a Creative Revolution at Work delivers powerful insights that take creativity out of the hands of ?creative people? and put it back where it belongs, with all of us. It breaks creativity out into six practical behaviours and shows how every one of us ? not just the wacky geniuses ? is packed with creative potential. We can start the ?What If! creative revolution by adopting six specific behaviours:
These are the behaviours the authors have identified in highly creative and high–performing teams. These are the behaviours that you can start applying today to revolutionize your life. Suddenly creativity isn?t such a mystery ? ? What If! makes it easy to talk about, easy to practice and easy to measure. Above all, it makes it easy to get on and do! The authors of ?What If!: How to Start a Creative Revolution at Work are the four partners of an inventing company. ?What If!. which works with organizations to recapture their inventive spirit. Since 1992 ?What If! has helped to shape the cultures of some of the world?s biggest, fastest growing and most profitable organizations. ?What If! has worked with clients to invent new airports, beers, stores, toys, holidays, shampoos and mortgages. All ?What If! partners live in London. UK. Illustrations by Christopher Brown, MA. Christopher has worked for clients as diverse as the Financial Times and Cosmopolitan magazine. His illustrations have won numerous awards.