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?WhatIf! How to Start a Creative Revolution at Work Paperback – 19 Apr 2002


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Product details

  • Paperback: 270 pages
  • Publisher: Capstone (19 April 2002)
  • Language: English
  • ISBN-10: 1841120685
  • ISBN-13: 978-1841120683
  • Product Dimensions: 19.9 x 1.2 x 20 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Bestsellers Rank: 470,724 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Amazon Review

This is a smashing little book for anyone who's ever wondered how to have more fun at work and profit by it. The authors run a creative consultancy aimed at helping businesses to move outside the proverbial tramlines. The book shows just how, with activities, games, insights and general lunacy. The basic message is that creativity is like gold dust but it needs to be practised and worked at in organisations. It needs to become part of the organisational furniture.

How to Start a Creative Revolution may not deliver exactly what it says in the title (publishers hype perhaps) but it will allow you to do some useful thinking. The basic premise is that there are six main ways of being more creative--from thinking about things afresh, to greenhousing (letting good ideas grow), to bravery (making them happen). In each chapter the authors give a range of case studies that help to ground the activities in a sense of reality (apparently one client managed a breakthrough in their advertising for toothpaste when they started seeing their product as liquid teeth!).

As impressive as the ideas and the activities is the style the book is written in (you'll probably find you do many of the things they suggest already). Where many management books are drier than a diver's underpants this has freshness and zing about it. It keeps you reading and it keeps you smiling too. --Steve Morris

From the Inside Flap

?What If! ?you could spot what?s killing creativity in your organization right now? ?What If! ?you could stop yourself squashing ideas and start growing them instead? ?What If!?you could shift the ability to be creative to everyone in your organization? ?What If! ?you stopped talking about how important creativity is and started to take practical steps to make it happen. But most of all? ?What If! ?there was a step–by–step guide that showed you exactly how to do it? Instinctively we all know that creativity at work is important. but for many of us it feels either difficult or intimidating. ?What If!: How to Start a Creative Revolution at Work delivers powerful insights that take creativity out of the hands of ?creative people? and put it back where it belongs, with all of us. It breaks creativity out into six practical behaviours and shows how every one of us ? not just the wacky geniuses ? is packed with creative potential. We can start the ?What If! creative revolution by adopting six specific behaviours:
  • Freshness
  • Greenhousing
  • Realness
  • Momentum
  • Signalling
  • Bravery
These are the behaviours the authors have identified in highly creative and high–performing teams. These are the behaviours that you can start applying today to revolutionize your life. Suddenly creativity isn?t such a mystery ? ? What If! makes it easy to talk about, easy to practice and easy to measure. Above all, it makes it easy to get on and do! The authors of ?What If!: How to Start a Creative Revolution at Work are the four partners of an inventing company. ?What If!. which works with organizations to recapture their inventive spirit. Since 1992 ?What If! has helped to shape the cultures of some of the world?s biggest, fastest growing and most profitable organizations. ?What If! has worked with clients to invent new airports, beers, stores, toys, holidays, shampoos and mortgages. All ?What If! partners live in London. UK. Illustrations by Christopher Brown, MA. Christopher has worked for clients as diverse as the Financial Times and Cosmopolitan magazine. His illustrations have won numerous awards.

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1 of 1 people found the following review helpful By A Customer on 5 Mar. 2000
Format: Paperback
A great little book, written in a very easy to read format. Lots of great real life examples and some very well thought out analogies.
The book sets out to outline a series of behaviours and steps that can be taken to promote a creative environment around you which will allow the Innovation process to take place and avoid the mass murder of little idea-lings by the usual floods of cold water that are often directed towards them by the "Real" world of work.
I liked the tone and style of the book. It didn't feel patronising or an unattainable nirvana.
In addition it steared away from the often trodden course of "watch Nikelodeon, join the Mickey Mouse club, wear a Hawaii shirt and let the world know how "crazy" and "whacky" you really are".
I found it an inspirational little book that set me off thinking how I could apply some of these techniques in my work life.
I've already recommended it to colleagues and friends at work. If you choose it too, I hope you are as inspired as me to take part in the creative revolution they talk about.
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1 of 1 people found the following review helpful By rod.webb@pdc-online.co.uk on 29 Nov. 2000
Format: Paperback
There seems to have been an explosion in the number of books about creativity at work recently, but this one is a real gem. It expresses some clear, focused ideas on improving creativity at work, in a straightforward, practical language that makes it enjoyable as well as useful. I tend to judge a book by the number of pages that have highlighted points when I complete it and by the number of dog eared pages. In this case it would have been simpler to dog ear the pages that didn't contain some real gems! Many of the pages are marked simply because the ideas are expressed so well and in such a refreshingly straightforward manner. Well done to the What If team for avoiding jargon and intellectualism!
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1 of 1 people found the following review helpful By Colin Harper on 12 Dec. 2000
Format: Paperback
Great little book - in the same class as 'Orbiting the Giant Hairball'by Gordon MacKenzie, or the Corporate Fool by Firth and Leigh.
The thing is if only a few of the people who read the book REALLY do something about it, the pace of change should be many times what it is. Maybe the lesson is to never underestimate the viscosity of business do dampen or prevent innovation.
So come on Chaps, what we need is another fix - another shot of imagination and inspiration - you've given us all a taster, now what we need is some thing really revolutionary to get us into more trouble! (you would not believe the trouble this one caused!!) Until then I'm going to read this book again!
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1 of 1 people found the following review helpful By A Customer on 2 Oct. 2001
Format: Paperback Verified Purchase
This is a wonderful book that is fun, entertaining and yet still totally practical. The combination of solid advice, practical examples of case studies, entertaining quotations and, most encouragingly of all, a style that accutally gives the reader some credit for having a degree of intelligence, makes this one of the best books around. If you are sick of all those books that state the obvious and make out that the author is a genius, try this; it states the less-that-obvious and gives the reader some credit. By far the best book of its type available.
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