- Paperback: 240 pages
- Publisher: HarperCollins Business; New edition edition (4 Jun 2001)
- Language English
- ISBN-10: 0006532063
- ISBN-13: 978-0006532064
- Product Dimensions: 19.2 x 12.6 x 1.6 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 2,116,157 in Books (See Top 100 in Books)
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More About the Author
Product Description
Amazon.co.uk Review
Mark H McCormack is not an Internet guru. He is an agent, specialising in sports and representing the likes of Tim Henman, Arnold Palmer and Tiger Woods. Why, then has he written a book about the Internet? Well, 15 years ago he wrote a book called What They Don't Teach You at Harvard Business School. It was full of practical advice for business management that sidestepped traditional business thinking. This book does the same thing for the Internet, pointing out very clearly that while it might change the way you use and think about information, the Internet does not change everything. The most important skills you need to do business successfully relate to people, not computers, just as they always have. McCormack tackles his theme by writing a book that stresses the personal aspects of management, mentioning the Internet only when he wants to make a positive point about how it can help, or a negative one about how it can hinder. He writes in an accessible style, using his own down-to-earth theories and peppering the book with examples from his own experience. The biggest theme of all is that management of interpersonal relationships and control of your own behaviour are they keys to success in business. What You'll Never Learn on the Internet is not, in the traditional sense, an Internet business guide. But it is very useful reading for anyone employing or working with others who wants to be a business success--however much or little they intend to use the Internet to achieve their ambition. --Sandra Vogel
--This text refers to an out of print or unavailable edition of this title.
Review
Praise for What They Don’t Teach You at Harvard Business School:
‘Mark McCormack is an entrepreneur extraordinaire’
Daily Telegraph
‘I cannot imagine an MBA course being taught where this book is not required reading’
Time
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
I stumbled across this now out-of-print classic in a book sale. Mark McCormack remains one of the sharpest, most astute and readable writers one will come across. What They Don't Teach You in Harvard Business School was a classic worthy of its title, and this book cleverly takes on the real world of work from one who knows. In the age of the internet a decade since it was published, the book is more relevant than ever before. As people rely more and more on emails to do business, McCormack reminds us that real business success for many others is in our relationships with people and how we conduct ourselves - internet or not. If we'd only take on McCormack's advice more steadily - we'd be in far better shape as business people, employers and employees alike.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
1 review
1 of 1 people found the following review helpful
How to Transcend the Internet?
24 Mar 2009
Format:Hardcover
Globally successful entrepreneur and businessman Mark H McCormack divulges a wealth of secrets, savvy and hard-headed advise to enable anyone to put themselves in a winning situation. In the 15 years since McCormack published his bestselling "What They Don't Teach You at Harvard Business School", the business world has changed dramatically. Today developments like the internet mean you can communicate, get information, make a decision, build a brand, finance a start-up and create a personal fortune-or be overwhelmed by your competitors and wiped out of business-a lot faster than ever before. But while the internet challenges many traditional ways of working, it does not 'change everything'-some of the most important skills necessary for doing business successfully can never be learnt there. In this book, McCormack provides clarity for those befuddled by the blinding change of speed in this new business world, focussing on the need for agile thinking and humane behaviour. With candour and humour he shares the skills , techniques and wisdom gleaned from his own unbeatable experience and extraordinary success in building up the most dominant sports marketing company in the world, with clients such as Tiger Woods and Tim Henman. Using inspiring and entertaining anecdotes from his own life, McCormack outlines the key disciplines and lessons you need to learn in order to become a winner yourself.
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