'What Would Jesus Buy?' is a book of thoughts and sermons released to coincide with the film of the same name. There are prayers and songs, letters, and instructions for flash-mob style shopping 'interventions'. And then there's the Reverend's thoughts from a California jail after he got arrested in Disneyland on Christmas day, after one such intervention.
It's all classic Reverend Billy in full manic flow, his righteous indignation expressed in a torrent of mixed metaphors, quasi-spiritual psychobabble, and street corner philosophy. At times you have to imagine him preaching it in order to understand it, as he fires off an enthusiastic "strange-a-luja!" at the mystery of life, calls readers to "back away from the product", or warns us all to flee the coming "shopocalypse".
Some of it is inspired, some of it rambling and odd. It's certainly fabulous - silly and profound at the same time, as the best surrealists are.
Perhaps its not a book to read through in one go, but to dip in and out of, to make you laugh, to make you dream. And of course, to make you stop shopping.