This is another solo Spice Girl release, Its baby spice, Emma Bunton this time with her first proper single, from forthcoming album, A Girl Like Me. Along with Posh, Baby seemed the least likely to release anything decent away from the Spice Girls, but with this single, has very nearly surprised everyone. With its country guitar riffs, What Took You So Long comes across as a baby sister to Sheryl Crow. But with Emma's cutesy vocal style, doesn't really manage to match up to the music. This is still probably the best Spice Girl offshoot single yet, but just let down by weak singing and overproduction. The other two tracks, (Hey You) Free Up Your Mind and Merry-Go Round are lightweight pop tracks that sound exactly like what they are, B-sides. Still, with rumours of Mel B being dropped from her label, Mel C believing her own hype of being a talented singer/songwriter and Victoria just being a media caricature, Emma Bunton has very nearly done the impossible and released a quality song that could give her a career, past the Spice Girls sell by date. If the rest of her material is as good as this, that is.