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What They Don't Teach You At Harvard Business School Paperback – 31 Jul 2014


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Mark McCormack is an entrepreneur extraordinaire (Daily Telegraph)

Mark McCormack's book is a revelation (Robert A. Anderson, Former Chairman Rockwell International)

The undisputed king of sports marketing (BBC Sport)

The most powerful man in sport (Sports Illustrated)

He was a genius when it comes to sports marketing (Tiger Woods)

His legacy is international sport as we know it (European PGA Tour chief Ken Schofield)

Book Description

The bestselling business classic by the sports management legend

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