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What the Plus!: Google+ for the Rest of Us [Paperback]

Guy Kawasaki (Author)
4.1 out of 5 stars  See all reviews (16 customer reviews)
RRP: £6.99
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Book Description

Publication Date: 1 Aug 2012 | ISBN-10: 0071810102 | ISBN-13: 978-0071810104 | Edition: Reprint

Learn how to master Google+—the world's fastest-growing social-media service

Attract followers. Engage enchanting people. Promote your brand.

The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers.

“We didn’t expect over 100 million people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!”
—Vic Gundotra, Senior Vice President, Social, Google

“What the Plus! is the G+ motherlode! Guy’s book will make you fall madly in love with Google+ and never look back!”
—Mari Smith, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour a Day

“People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network.”
—Robert Scoble, Rackspace Videoblogger

“Brimming with tips for optimizing the Google+ experience, the author explains how to get started, find people, search by interests, manage circles (segmented relationships with family, colleagues, etc.) and streams (the flow of posts that you see), and hang out in groups for classes, press conferences, and other purposes.”
—Kirkus Reviews

PACKED WITH SCREENSHOTS THAT TAKE YOU STEP BY STEP THROUGH THE GOOGLE+ EXPERIENCE

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Product details

  • Paperback: 208 pages
  • Publisher: McGraw-Hill Professional; Reprint edition (1 Aug 2012)
  • Language: English
  • ISBN-10: 0071810102
  • ISBN-13: 978-0071810104
  • Product Dimensions: 15.4 x 1.2 x 22.8 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 195,778 in Books (See Top 100 in Books)

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More About the Author

› Visit Amazon's Guy Kawasaki Page
Guy Kawasaki
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Product Description

About the Author

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of Alltop.com. He is the author of 11 other books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, and The Macintosh Way.

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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars Important Book 13 Mar 2012
By GoslingTC
Format:Kindle Edition
When I found out Google was developing it's own take on a social network platform I couldn't wait to see what they came up with! It was looking promising - I have always liked Google's understated style and was impressed with the reworking of the common social network feature list into something a bit cooler. It also didn't have the Facebook bloat and seemed leaner, meaner and cleaner... Problem was most people just didn't get it and to be honest still don't.

Guy shows a very interesting angle and explains why it hasn't quite reached critical mass, why he thinks (and I agree) it will and how the intelligent individual should get involved at this stage. I can't emphasise enough how well he has expressed it.

So why only 4 stars? I am a long time follower of Guy's work, have read a lot of his books and watched his presentations. I felt in this book he spent a bit too much time handholding the reader through the technical basics of using G+ - although there are some nuggets of wisdom he has found and shared. I'm sure this approach was purposeful to get everyone interested but for me it felt a bit like fluff.

Overall a very interesting, thought provoking and inspirational way to spend two hours and two pounds.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Good basic guide to social networking and Google+ and a bargain at 49p 8 Oct 2012
By Stephen Waddington
Format:Kindle Edition|Amazon Verified Purchase
Guy Kawasaki borrows Steve Jobs' famous phrase, "There must be a better way" to explain the potential for Google's social network. Google+ is to Facebook and Twitter what Macintosh is to Windows, he says.

The book consists of 15 chapters that together form a user guide to Google+ covering topics from circles to comment, and from photos to followers.

There are couple of chapters that apply equally to any form of social media on topics such as sharing content, engagement and etiquette that experienced users of Facebook and Twitter might want to skip.

Kawasaki writes in plain English and has an encouraging and engaging style. He is candid about his own use of social media and passes on information that any individual or organisation, whether starting out or experienced in social media, will find helpful.

It's the sort of book that you could read from start to finish in a single sitting, or more likely dip in and out of trying stuff as you go.

The second edition of What the Plus! Google+ for the rest of us is published tomorrow by McGraw-Hill at £6.99. Alternatively there is a Kindle edition priced at a bargain £0.49.

It's the first time I have come across an e-book that has been priced to accurately reflect the cost of a digital format. Could this be one of the first examples of the future of book publishing?

What the Plus! Google+ for the rest of us is a good basic guide to social networking and Google+.
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5.0 out of 5 stars Extraordinarily helpful 4 April 2013
By Ruth Kidson
Format:Kindle Edition|Amazon Verified Purchase
This is an extraordinarily helpful book. I have learned in one day what it could have taken me weeks or months to learn by investigating Google+ by myself. It also has links to some very useful websites. One or two of the links are no longer functioning but enough are valid to make that a minor issue. Very, very good value for money.
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Most Recent Customer Reviews
5.0 out of 5 stars Google+ explained
Notwithstanding a few instances of useful repetition, this is a clear and concise romp through the features, peaks, pitfalls, and best article of Google+ Highly recommended for... Read more
Published 2 months ago by Zest_ee
5.0 out of 5 stars Very useful!
A really easy read, got me up and running in the right way with google+ in no time. I've already recommended it to my friends. Read more
Published 4 months ago by Tony Chance
4.0 out of 5 stars Good, cheap and informative read
Quite enjoyed reading this book. A lot of it was common sense in regards of how to behave on the service but there's quite a lit of tips in there to bolster and improve your... Read more
Published 4 months ago by BenGillam
3.0 out of 5 stars Useful guide
Useful if you know nothing about google+ (as I didn't) and want to learn from the ground up. Kawasaki writes with an easy style and there a plenty of illustrative screen shots to... Read more
Published 4 months ago by K. Nixon
2.0 out of 5 stars Average read
I was totally lost with this. I would thoroughly recommend watching a few YouTube videos on Google+ instead. Read more
Published 4 months ago by David L. Saunders
5.0 out of 5 stars The perfect book to unravel google+
This book was not only very clear & did exactly what I hoped but was actually an enjoyable read. I will certainly be reading it again & recommending ito anyone taking the + plunge
Published 4 months ago by paul o'mara
1.0 out of 5 stars Lame stuff for newbies
UPDATE: This book now can be downloaded directly from Google+ for FREE!

Only read 15% of this - it is a guide to how to use Google+. Read more
Published 5 months ago by Krzysztof Kobylarz
5.0 out of 5 stars A Thorough Guide and Well Written
This is a really good and accessible introduction to Google PLus that has save me a lot of time trying to understand this service/facility/feature (or whatever you call it). Read more
Published 6 months ago by Michael Tipper
5.0 out of 5 stars Google Plus De-Mystified
Not being particularly social media savvy I purchased this book hoping to find the definitive answer of how to use G+ properly rather than blunder around in the dark and hope I'm... Read more
Published 6 months ago by Charlie
5.0 out of 5 stars Google+ Demystified
Not often I buy a book to learn about anything on the internet, I just normally Google it. However, the author's reputation and a need to get up to speed quickly were the reasons... Read more
Published 9 months ago by kmm2908
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