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What the Plus! Google+ for the Rest of Us

What the Plus! Google+ for the Rest of Us [Kindle Edition]

Guy Kawasaki
4.2 out of 5 stars  See all reviews (30 customer reviews)

Print List Price: £6.99
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Product Description

Product Description

You are ninety minutes away from mastering Google+. That's all it takes. But don't take Guy's word for it. Here's what three experts have to say about What the Plus! Google+ for the Rest of Us:

"We didn't expect over 100,000,000 people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!" Vic Gundotra, Senior Vice-President, Social, Google

"What The Plus is the G+ motherlode! Guy's book will make you fall madly in love with Google+ and never look back!" Mari Smith, author The New Relationship Marketing and coauthor Facebook Marketing: An Hour A Day

"People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network." Robert Scoble, Rackspace videoblogger

About the Author

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of He is the author of 11 other books, including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, and The Macintosh Way.


Product details

  • Format: Kindle Edition
  • File Size: 3994 KB
  • Print Length: 208 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007HD7HT0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Bestsellers Rank: #32,592 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
4.0 out of 5 stars Important Book 13 Mar 2012
Format:Kindle Edition
When I found out Google was developing it's own take on a social network platform I couldn't wait to see what they came up with! It was looking promising - I have always liked Google's understated style and was impressed with the reworking of the common social network feature list into something a bit cooler. It also didn't have the Facebook bloat and seemed leaner, meaner and cleaner... Problem was most people just didn't get it and to be honest still don't.

Guy shows a very interesting angle and explains why it hasn't quite reached critical mass, why he thinks (and I agree) it will and how the intelligent individual should get involved at this stage. I can't emphasise enough how well he has expressed it.

So why only 4 stars? I am a long time follower of Guy's work, have read a lot of his books and watched his presentations. I felt in this book he spent a bit too much time handholding the reader through the technical basics of using G+ - although there are some nuggets of wisdom he has found and shared. I'm sure this approach was purposeful to get everyone interested but for me it felt a bit like fluff.

Overall a very interesting, thought provoking and inspirational way to spend two hours and two pounds.
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3 of 3 people found the following review helpful
Format:Kindle Edition|Verified Purchase
Guy Kawasaki borrows Steve Jobs' famous phrase, "There must be a better way" to explain the potential for Google's social network. Google+ is to Facebook and Twitter what Macintosh is to Windows, he says.

The book consists of 15 chapters that together form a user guide to Google+ covering topics from circles to comment, and from photos to followers.

There are couple of chapters that apply equally to any form of social media on topics such as sharing content, engagement and etiquette that experienced users of Facebook and Twitter might want to skip.

Kawasaki writes in plain English and has an encouraging and engaging style. He is candid about his own use of social media and passes on information that any individual or organisation, whether starting out or experienced in social media, will find helpful.

It's the sort of book that you could read from start to finish in a single sitting, or more likely dip in and out of trying stuff as you go.

The second edition of What the Plus! Google+ for the rest of us is published tomorrow by McGraw-Hill at £6.99. Alternatively there is a Kindle edition priced at a bargain £0.49.

It's the first time I have come across an e-book that has been priced to accurately reflect the cost of a digital format. Could this be one of the first examples of the future of book publishing?

What the Plus! Google+ for the rest of us is a good basic guide to social networking and Google+.
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1 of 1 people found the following review helpful
By Robert Morris TOP 100 REVIEWER
Guy Kawasaki helps his reader to answer two separate but related questions:

"Is Google+ right for me?"

If so,

"How can I take full advantage of what it offers?"

The abundance of information, insights, and counsel that he provides is well-worth knowing even if you decide not to become involved now, unless (of course) you have no interest in either the Internet or the Web. (Not everyone does.) I have read and reviewed all of his previous books and realize that, since childhood, he has an almost insatiable curiosity about what works, what doesn't, and (especially) why. Moreover, At least since joining Apple in 1983, he has been determined to share whatever he has learned with as many people as possible. He moved on four years later, seeking new adventures in the vineyards of free enterprise and continues to be an evangelist for helping people to achieve personal growth and professional development.

Plus+ offers an excellent case in point. As is his style, he immediately establishes and then sustains a direct, personal rapport with his reader.
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4.0 out of 5 stars A Superb Introduction To Using Google+ 10 May 2014
Format:Paperback|Verified Purchase
Guy Kawasaki clearly explains what Google+ is and how to make the most of it. He describes it in such a way that you want to get involved with Google+ straight away because you know exactly what to do. I give this book a score of 80% because Guy uses terms familiar to American readers, which aren't global. However, if you want to know about this social media platform then I recommend this book. It makes you realize the shortcomings of Facebook and why Google+ is the way to go. I particularly like the way you can handle spammers and undesirable commenters on your Google+ stream.
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4.0 out of 5 stars Google + 27 Feb 2014
Format:Kindle Edition|Verified Purchase
Not a bad guide to using Google+ at all. I found some useful tips which I have implemented. Easy to read and understand
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Most Recent Customer Reviews
5.0 out of 5 stars Worth a read
Good intro to Google+. It helped me to get into it and understand what its about
Published 1 month ago by Col
5.0 out of 5 stars Follow the info in this book and you won't look back
After absorbing and applying what Guy has imparted in this book my interaction levels on Google+ increased dramatically as I found new people and communities who share the same... Read more
Published 8 months ago by Prem Ghinde
4.0 out of 5 stars Insightful
Very clear and easy to follow guide to Google+ reading it I have learned so much about what really does have the potential to be the best social network out there.
Published 10 months ago by Pete Williams
4.0 out of 5 stars Worth Reading
Good guide but still a bit confused ref google plus, however the more information the better as I do think we will all have to be involved in this eventually if you do any internet... Read more
Published 10 months ago by MrP
4.0 out of 5 stars Demystifying G+
If you are somewhat puzzled by the mechanics of G+, this concise and amusingly written book should solve your problem. Read more
Published 11 months ago by CLTW
4.0 out of 5 stars Very good Introduction to the topic
If, like me, you are puzzled by what Google+ and all the social-interactive media are all about then this will help a lot.
Published 11 months ago by Amazon Customer
4.0 out of 5 stars Really Useful
Having read this I now feel that I have a good overview of the functionality and long-term potential of Google+. Read more
Published 13 months ago by EagerReader
4.0 out of 5 stars Enjoyed This Book
Really practical step by step guide to getting started with Google+ The tips and strategies were easy to follow. Read more
Published 14 months ago by Duncan Brodie
5.0 out of 5 stars Great for learning Google+ ropes!
An easy to understand book for learning the Google ropes. After reading this book, I felt confident enough to jump right into using Google+.
Published 14 months ago by Rebecca Bradley
5.0 out of 5 stars fab, easy read
Great introduction to using google+, with plenty of detail if required. Easy and engaging style ma it a pleasure to read.
Published 14 months ago by Andrew
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