| |||||||||||||||
 Trade In this Item for up to £0.25
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in What Is Packaging Design? (Essential Design Handbooks) for an Amazon.co.uk gift card of up to £0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Frequently Bought Together
Product details
|
More About the Author
Product Description
Computer Arts Projects, January 2007
"What makes this title stand out is its extensive coverage...
balances the global, historical and environmental issues surrounding the
industry."
--This text refers to an out of print or unavailable edition of this title.
balances the global, historical and environmental issues surrounding the
industry."
--This text refers to an out of print or unavailable edition of this title.
Product Description
What is Packaging Design? Explores the myriad issues that determine a client s brief and influence a designer s approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements. The component parts of packaging design are deconstructed, explaining how elements such as information layout, illustration, and finishes are used in isolation and in relation to each other. The book also examines the anatomy of structural design, from cartons, tubes, and tins, to blister packs and innovative formats. Some packaging designers work for large consultancies operating globally, while others work individually, for specific markets, countries, or from within an in-house design team. What is Packaging Design? Concludes with an analysis of a diverse group of designers who demonstrate how stimulating and creative packaging design can be.
Inside This Book
(Learn More)
First Sentence
Packaging emerged in the 19th century as new technologies enabled manufacturers and growers to supply their products to stores in pre-packaged formats. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Packaging emerged in the 19th century as new technologies enabled manufacturers and growers to supply their products to stores in pre-packaged formats. Read the first page Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Most Helpful Customer Reviews
3 of 4 people found the following review helpful
Format:Hardcover
This book has a very good range of modern, stylish, innovative and eye catching examples of packaging.
It is illustrated by stunning photography and has good explanations relating to each object.
All in all this book works well both as just a book you can flick through for inspiration, as i usually do, and as a source of information relating to packaging design.
Great book.
It is illustrated by stunning photography and has good explanations relating to each object.
All in all this book works well both as just a book you can flick through for inspiration, as i usually do, and as a source of information relating to packaging design.
Great book.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3 reviews
4 of 4 people found the following review helpful
A lovely book
18 Jan 2007
Format:Hardcover
This is a relatively thick, small-sized book that's a joy to hold in your hands. It's compact, the bright hard-cover is silky and the inner layout is clear and glossy. The book is so easy to handle that I'd take it with me everywhere if I had a good reason to do so! It's a joy to hold, to read and to look at.
The book is divided into small chapters, covering most topics related to the universe of packaging design: market considerations, legislation, structural design and packaging types, surface graphics, typography and more. But each chapter is but a mere synopsis; this is not a book that expands much on these key topics, and it ends up not being very useful if you're trying to learn the specifics of each topic. The book also doesn't cover specific packaging materials at all, like other packaging books do. This is a great introduction to packaging design, but that's all. It's also a wonderful source of eye-candy, as each chapter features full page reproductions of original and innovative packages. Each image is commented and generally mentions the designer of each package, but there is no note on the materials, which leaves you wondering in a lot of cases. The last portion of the book is devoted to (very) brief case studies, which, once again, are mostly for show. But that said, it's a great show! Most of the featured packaging designs are truly original and beautiful.
"What is packaging design?" focuses mostly on theory and not on practical aspects, and that's simultaneously its strength and its downfall. In the end, you will know what packaging design is, but you won't know much about the process behind packaging design. If you're looking for the latter, try a different book.
The book is divided into small chapters, covering most topics related to the universe of packaging design: market considerations, legislation, structural design and packaging types, surface graphics, typography and more. But each chapter is but a mere synopsis; this is not a book that expands much on these key topics, and it ends up not being very useful if you're trying to learn the specifics of each topic. The book also doesn't cover specific packaging materials at all, like other packaging books do. This is a great introduction to packaging design, but that's all. It's also a wonderful source of eye-candy, as each chapter features full page reproductions of original and innovative packages. Each image is commented and generally mentions the designer of each package, but there is no note on the materials, which leaves you wondering in a lot of cases. The last portion of the book is devoted to (very) brief case studies, which, once again, are mostly for show. But that said, it's a great show! Most of the featured packaging designs are truly original and beautiful.
"What is packaging design?" focuses mostly on theory and not on practical aspects, and that's simultaneously its strength and its downfall. In the end, you will know what packaging design is, but you won't know much about the process behind packaging design. If you're looking for the latter, try a different book.
2 of 2 people found the following review helpful
eye candy!
25 Feb 2004
Format:Hardcover
Well organized and concise with lots of photos of good packaging design. A great book to turn to for inspiration.
Excellent book
27 Sep 2008
Format:Paperback
This book is very informative for 3D design and packaging design. Very good information for the beginning designer. I would definately recommend it to anyone looking to expand their knowledge of product and packaging design.
Were these reviews helpful?
Let us know
Listmania!
|
|
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
|
