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What Now My Love [CASSETTE]
  

What Now My Love [CASSETTE] [Import]

Herb Alpert, Tijuana Brass, tijuana Brass Herb Alpert Audio Cassette
4.0 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Audio Cassette (17 Oct 1990)
  • Format: Import
  • Label: A&M
  • ASIN: B00000EAJ3
  • Other Editions: Audio CD  |  Vinyl  |  MP3 Download
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)

1. What Now My Love
2. Freckles
3. Memories of Madrid
4. It Was a Very Good Year
5. So What's New?
6. Plucky
7. Magic Trumpet
8. Catina Blue
9. Brasilia
10. If I Were a Rich Man
11. Five Minutes More
12. Shadow of Your Smile

Product Description

Album Description

By the time "What Now My Love" was released in 1966, Herb Alpert and The Tijuana brass had settled right in to their hit making groove. What Now My Love held the number 1 spot for nine weeks, longer than any other Tijuana Brass album, and the title track garnered two Grammy® Awards for them. The band now had Alpert's distinctive trumpet sound stamped all over it, also Pisano's rhythm guitar, Pagani's piano, and Bob Edmondson's dulcet trombone are all very distinguishable, making for a more complete band sound.

Part of the Herb Alpert signature series, this special edition is presented in a deluxe digi-pack, the music has been completely remastered and includes a 20 page detailed booklet containing a detailed essay with an intro by Herb Alpert.

About the Artist

One of the most successful instrumental performers in pop history, trumpeter Herb Alpert was also one of the entertainment industry's shrewdest businessmen: A&M, the label he co-founded with partner Jerry Moss, ranks among the most prosperous artist-owned companies ever established. Born March 31, 1935, in Los Angeles, Alpert began playing the trumpet at the age of eight. After serving in the Army, he attempted to forge an acting career, but soon returned to music, recording under the name Dore Alpert for RCA.

With Lou Adler, Alpert co-wrote a number of Sam Cooke's most enduring hits, including "Wonderful World" and "Only Sixteen." Under the name Dante & the Evergreens, he and Adler also recorded a cover of the Hollywood Argyles' "Alley Oop"; additionally, Alpert produced tracks for the surf duo Jan & Dean. In 1962 he teamed with Moss to found A&M Records, scoring a Top Ten hit with the single "The Lonely Bull."

From its humble origins as a company run out of Alpert's garage, A&M grew to become the world's biggest independent label; among its greatest successes were the Carpenters, Cat Stevens, Joe Cocker, and Sergio Mendes & Brasil '66. Nevertheless, Alpert and his backing unit, the Tijuana Brass, remained the label's flagship act: on the strength of the hit "A Taste of Honey," his 1965 LP Whipped Cream and Other Delights topped the charts, popularizing his Latin-influenced style (dubbed "Ameriachi"). The follow-up, 1965's Going Places, also hit number one, launching the hit "Spanish Flea."

After 1966's What Now My Love — his most popular effort, remaining at number one for nine weeks — Alpert continued to dominate the charts with records including 1966's S.R.O. and the following year's Sounds Like and Herb Alpert's Ninth. In 1968, he scored his first number one single by taking a rare vocal turn on a rendition of Burt Bacharach's "This Guy's in Love With You"; the album Beat of the Brass followed the hit to the top of the charts, becoming Alpert's fifth and final number one LP.

Released in 1969, Warm was the first of Alpert's 11 albums not to crack the Top 20; by 1971's Summertime, his commercial fates had fallen to the point where he no longer reached the Top 100. As A&M continued to thrive, he moved his primary focus from music to industry, although he regularly recorded throughout the early '70s; 1974's You Smile — The Song Begins was his most successful outing in several years, but subsequent releases like 1975's Coney Island and 1976's Just You and Me met with greater chart resistance.

In 1979, Alpert staged a major comeback with Rise; not only did the album reach the Top Ten, but the title track topped the singles charts and became the biggest hit of his career. The follow-up, 1980's Beyond, was a Top 40 success, but subsequent efforts like 1982's Fandango and 1985's Wild Romance fared poorly. In 1987 Alpert enjoyed another renaissance with the album Keep Your Eye On Me; the lead single "Diamonds" hit the Top Five and featured a guest vocal from Janet Jackson, one of A&M's towering successes of the late '80s.

Alpert continued recording throughout the 1990s, producing work like 1991's North on South Street, 1992's Midnight Sun, and 1997's Passion Dance. After selling A&M to PolyGram in 1990 for a sum in excess of $500 million, he and Moss founded a new label, Almo Sounds, in 1994; among the imprint's hit artists was the group Garbage. His own albums, including 1997's Passion Dance and 1999's Colors, were also released on the label. Alpert also tackled other forms of media, exhibiting his abstract expressionist paintings and co-producing a number of Broadway successes, including Angels in America and Jelly's Last Jam. He also established the Herb Alpert Foundation, a philanthropic organization dedicated to establishing educational,


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Customer Reviews

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Most Helpful Customer Reviews
6 of 6 people found the following review helpful
What Now for Herb ? 14 April 2009
Format:Audio CD
I have listened to a lot of albums by Herb and his band of Brass men and thought nothing could match the sheer excellence of 'Going Places' but this comes real close. The title track itself is worthy of a few quid for this masterpeice. Throw in a mixture of other excellent tracks including Magic Trumpet (thme to match of the day anyone ???) , If I were a rich man , Freckles the list goes on . Very Happy music indeed.
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By BR
Format:Audio CD|Amazon Verified Purchase
I grew up listening to Herb Alpert and I still have this album on cassette, purchased way back in the 1970s. It is difficult - impossible for me anyway, to pass judgement on the music of Herb Alpert and in particular these two recordings of "Going Places" and "What Now, my Love". So I will refrain from doing so and concentrate on the CD recording instead.

Even after repeated use the clarity of the cassette recording which I possess is, much better than the CD recording on this 'signature series' CD, which I have just acquired. With my limited experience of audio recording (I have a Bachelors degree in Electronics with a special paper in Audio recording!!)I do know that recording on magnetic tape loses clarity over the years unless maintained in "proper" conditions. My cassettes are kept in a far from 'perfect' condition. Therefore, treble loses MUST have taken place over the years. Thus, a recording made from the original master on to CD should, in theory anyway, sound better. It does NOT in this case.

The producers of this CD must understand that with treble muffled, the music sounds like a cassette being played with a severe 'azimuth' error.
As far as I am concerned, purchasing the CD for its traditional clarity was of no use in this particular case and I will think twice, maybe even three times, before buying 'Going Places' available on the same 'signature series'.
That explains the 3 Star rating.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:  22 reviews
17 of 18 people found the following review helpful
The TJB at their commercial peak. 17 Aug 2005
By David Kenner - Published on Amazon.com
Format:Audio CD
With over 2 months in the #1 spot, this was the commercial peak for Herb Alpert's Tijuana Brass. Like other popular acts of the sixties, Herb was releasing LPs fast and furious and this came hot on the heels of "GOING PLACES". And like he had with every previous album, he took the basic elements of what made his earlier recordings work but added a little something extra here and there to make the current release unique. "WHAT NOW MY LOVE" finds Herb in a more pensive mood on most of the tracks, and even the more upbeat numbers have an air of sophistication about them. "Freckles" and "Brasilia" may swing free and easy, but the raucous throwing-caution-to-the-wind attitude of "Third Man Theme" and "Zorba The Greek" are absent. Herb's arranging genius continues to shine on great versions of "If I Were A Rich Man", "Five Minutes More", an elegant "Shadow Of Your Smile" and a somber "It Was A Very Good Year". And then there's the title track which waged a cover battle in 1966 with Sonny and Cher. Both versions were big hits, perhaps because both were unique. While S&C's version relied on the schmaltzy lyrics and the singers' dramatic intensity, the Brass' version was the complete opposite -- melody driven with a light, breezy jazz arrangement.
There were two different mixes of this album floating around when it was originally released. For anyone familiar with both, it should be noted that this CD contains the extended "bump and grind" version of "Plucky" and the version of "Brasilia" which is missing the trombone overdub.
Overall, another great Shout Factory TJB reissue with beautifully remastered sound and a nice booklet containing an essay and great photos.
17 of 19 people found the following review helpful
Classic TJB 18 Jun 2005
By Abbasolutely - Published on Amazon.com
Format:Audio CD
Ignore the silly gripe in that other review that lamented the decision to offer only the stereo mix of this cd. Herb wisely embraced stereo, not mono. So thankfully the mono sources were not utilized on this cd. The remaster job is good, although a little more treble would benefit the entire Signatutre series...They sound a tad muffled. But their reisssues are definately a highlight of 2005. I look forward to more to come...But "What Now My Love" is their best album ever! It's a pleasure to hear again and again...Cheers to you Herb and the entire team responsible for the reissues. The covers reproductions and inside booklets are delicious and great fun...just like the music itself. Bravo!
6 of 7 people found the following review helpful
Finally is on CD!!!! 12 Oct 2005
By Edwin Torregrosa - Published on Amazon.com
Format:Audio CD|Amazon Verified Purchase
I've been waiting a long time for this album to be on CD! The quality is great and the songs are beautiful, just as Herp Alpert always does. This CD brings me a lot of memories. Hope you like it.
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