Chris Date wrote this book to explain "what this new technology called business rules is all about". In fact, this book is not a book---it is the augmented script of a live presentation printed in big letters---, and the technology is not new: It is declarative programming for data repositories. Nevertheless, Date aims at the widest possible audience, and so this manager's guide (as he calls it) would be a good thing were it not so absolutely black-and-white painted: Procedural code is bad, declarative code is good---being true, this is not new and not without its own problems.
Rules are certainly a very good idea for data-centered business applications with the traditional short transactions and hence short and isolated operations on that data; however, with an increasing number of rules, their semantics as a whole becomes more and more difficult, and for recursive rules with negation, you have to choose the one you like from several possibilities. So, even declarative semantics can be very hard to understand. There is a saying from the field of knowledge-engineering: "Rules are the assembly language of AI".
And that's exactly why I am so critical of that book (and give it two stars only): It makes the impression that 2 to 4 simple If-then rules are enough to capture the semantics of complex business applications. Furthermore, Date states that he is actually talking about system development! Remember the Prolog logic programing language? Not quite declarative and yet good mainly for rapid prototyping.
I admire Date's Relational Database Writings and his Introduction to Database Systems very much---each earns 5 stars in my opinion---; so I am the more disappointed that he published such a booklet, which is much too simplistic in its reasoning. We had declarative programming and deductive databases 10 years ago; unfortunately, they did not prevail. Maybe, this is Chris Date's way to give these ideas a new chance.