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Product Description
The Financial Times. September 2002
Ms Magretta has offered a brief and jargon-free framework, for which we should be truly grateful. It was as if the sun had come out.
The Economist, November 2002
This is a wonderful little volume..it explains in impeccably clear prose what management is all about..urge everyone to read it.
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Customer Reviews
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:Paperback
The management genre is defined by its weird fusion of obscurantism and banality, which makes the arrival of something so intelligently lucid a rare joy. This book should be the new benchmark for business writing. It might put a lid of the endless faddish nonsense that clogs the shelves.
The real achievement of the book is to so convincingly describe the fundamental business paradox: that the ingredients of success are simple things but they are very difficult to implement. There are other significant strengths in its neat history of business concepts and its unflashy use of case studies. And not only is it lucid and intelligent, but it is quite often a pleasure to read.
3 of 3 people found the following review helpful
Format:Hardcover
Those who say, "Good grief, not another book on management," may rest assured that this volume is worth careful study. Author Joan Magretta and collaborator Nan Stone offer advice based on decades of business experience and, yet, they distill the obnoxious "consultant-speak" so common to the field to clearly understandable, conversational terms. While at times they may seem to have a firm grasp on the obvious - investments are risky and managers need to make good choices - their work is fundamentally sound overall, offering practical case studies and real-world examples. This book takes common business concepts such as the "80-20 Rule," shines an insightful light upon them and then advances into more complex ground. We recommend this broad, new perspective on the growing social importance of effective management.
3 of 3 people found the following review helpful
Format:Paperback
Outstandingly good. This is indeed a rare management book. While most management books are, rightly, derided for their poorly-written vacuousness this is a succinct, well written, and deeply insightful exploration of the core concepts of management. Accessible to any intelligent teenager the contents would also be profitably read by any large enterprise CEO.
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Most Recent Customer Reviews
A Precious, Rare Book...
If you watch CNBC and CNN you could be forgiven for thinking that managing business organisations is all about making the numbers or beating Wall Street analysts' expectations. Read more
Published on 1 Nov 2009 by A. O. P. Akemu
Really enjoyed this.
I read this while on holiday last month. Joan's style is very readable and she has managed to make this an interesting read for both beginners and veteran managers. Enjoy.
Published on 8 Jun 2008 by Paul Dervan
Excellent style, fascinating stories
As someone who has never studied management or business theory, this book was a fantastic assistance in really explaining why management is important, and also why businesses exist... Read more
Published on 11 Dec 2005
Sound reading for intermediate managers
Here is an excellent way in to the practice of management - a refreshing alternative to the evangelical or jargon-rich tomes that litter this subject. Read more
Published on 24 Aug 2003 by Mr Malcolm Reading
Listmania!
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