Those who say, "Good grief, not another book on management," may rest assured that this volume is worth careful study. Author Joan Magretta and collaborator Nan Stone offer advice based on decades of business experience and, yet, they distill the obnoxious "consultant-speak" so common to the field to clearly understandable, conversational terms. While at times they may seem to have a firm grasp on the obvious - investments are risky and managers need to make good choices - their work is fundamentally sound overall, offering practical case studies and real-world examples. This book takes common business concepts such as the "80-20 Rule," shines an insightful light upon them and then advances into more complex ground. We recommend this broad, new perspective on the growing social importance of effective management.