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Product Description
Product Description
Now available for the first time in paperback, the best-selling 'What is Graphic Design?' Explores all the issues that shape design today: economics, ethics, technology, theory, and developments in other arts. It looks at how graphic design has evolved over the centuries, from the development of book printing in medieval Germany to the present day, including magazines, corporate branding, television titles, films, and websites. What is Graphic Design? Breaks the discipline down into its elements, looking at typography, how text and images combines the essence of graphic design and how the process of reproduction underpins every aspect of design. This concise, accessible handbook is a must-have for students and professional designers.
About the Author
Quentin Newark is a co-founder of the Atelier Works design group. He writes regularly for design publications, including Design Week, Creative Review, and Print. He has also lectured on design and has judged design awards. He lives in London, UK.
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Most Helpful Customer Reviews
49 of 56 people found the following review helpful
Format:Hardcover
This is an excellent handbook that attempts to cover every aspect of Graphic Design. The chapters are short and managble, with a wide range of visuals that are excellent for research.
This book has been very useful and helped inspire many of my ideas. It is a great size (220mm x 180mm) which is an ideal reference book to transport to and from Uni or college.
I would reccommend this book to anyone who is aiming to persue a career in Graphic design, but seeks guidance deciding which specific area to specialise in.
This book is an ESSENTIAL item for any serious graphic designer!
7 of 8 people found the following review helpful
Format:Hardcover
This is visually very pleasing, but the content is disapointing. I'm happy with the high quality images but what i did not find was a straightforward discussion of design. The text is unnecessarily stylized. For example, a pencil is described as: "the traditional instrument of rapid transfer of thought to a surface". Also, as i read, i often found myself thinking "what is this section supposed to be about?" because the way the chapters are organized sometimes leaves you guessing as to what you re supposed to be reading about. On the up side it did get me thinking about some ideas that were new to me as a non-designer.
Format:Paperback
THIS WAS SO OUT OF DATE! the cover made it look new but It is sooooooo OLD! Not worth buying as there have been such major developments in the Graphic Design World
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