‘Joanna Blythman has one of the sanest food heads in the Western World – and this brilliant book encapsulates her admirably clear thinking in a wonderfully accessible, entertaining way. Everyone who cares what they eat and how they feed their family – that’s all of us, right? – should read it.’ Hugh Fearnley Whittingstall
'A rare book, practical, sensible, and passionate. Joanna Blythman writes with clarity, sanity and humanity. Anyone interested in food and cooking should read it.' Matthew Fort
‘A succinct and badly needed encyclopaedia of facts and common sense on food and nutrition for which I am truly grateful. The introduction alone is worth the price of the book.’ Darina Allen
‘Everyone who cares about what they eat and how they feed their family should read this’ Daily Mail
Covering all our pressing food dilemmas, the award-winning food writer leads the way to sensible and practical choices about what to eat.
Food should be one of life's greatest pleasures, yet increasingly, the choices facing consumers have become increasingly problematic. As well as having to think about what food may, or may not, be doing to you and yours, twenty-first century eaters have to think about what impact the food we eat is having on the environment, farm animals and food producers, both in far away places and back home. Globally, the world is running low on food and water, so we can no longer rely on a steady supply of cheap food. Meanwhile on the home front, many of us are watching our money like never before.
Armed with this comprehensive, easy-to-navigate reference book which covers all common types of food, you can simplify your food choices, be aware of environmental and food security issues and quickly identify the best and most ethical food to eat.
Answering the most frequently asked questions such as 'Is farmed fish better than wild?'; 'Is red meat bad for you?'; 'Could GM food feed the world?'; 'Is it better to drink bottled or tap water?'; 'Is saturated fat really so bad for me?' and 'Are organic foods really worth the extra expense?', Blythman will help you choose what to eat, guiding you to everything you need to know to eat well.
About the Author
Joanna Blythman is Britain's leading investigative food journalist and an influential commentator on the British food chain. She has won five Glenfiddich awards for her writing, including a Glenfiddich Special Award for her first book The Food We Eat, a Caroline Walker Media Award for Improving the Nation's Health by Means of Good Food, and a Guild of Food Writers Award for The Food We Eat. In 2004, she won the prestigious Derek Cooper Award, one of BBC Radio 4's Food and Farming Awards. In 2007, Good Housekeeping Magazine gave her its award for Outstanding Contribution to Food Award 2007. She writes and broadcasts frequently on food issues.