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What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage
 
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What Customers Like About You: Adding Emotional Value for Service Excellence and Competitive Advantage [Paperback]

David Freemantle


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Product details

  • Paperback: 288 pages
  • Publisher: Nicholas Brealey Publishing; New edition edition (18 Nov 1999)
  • Language English
  • ISBN-10: 1857882067
  • ISBN-13: 978-1857882063
  • Product Dimensions: 22.6 x 15 x 1.6 cm
  • Amazon Bestsellers Rank: 1,374,569 in Books (See Top 100 in Books)

More About the Author

David Freemantle
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Product Description

Product Description

The decline in service and customer satisfaction is costing companies billions in lost revenue. Based on an in-depth study of many companies across 19 countries this work offers practical ideas for managers keen to deliver outstanding customer service.

From the Publisher

Excellent response to Freemantle's new book:
Reviews and extracts in the press for What Customers Like about You have been appearing around the world, from the Kaleej Times in the Gulf to the Observer, the Times and the Guardian in the UK - and there have been many others... Customer service is such a crucial area for all kinds of organisations, from retailers to local government departments, and yet surveys show that customer satisfaction levels are actually falling. This is an immensely useful and very readable book, which encourages radical improvements through trusting front-line people to do a good job. Vital for anybody who has to deal with customers! --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:  2 reviews
2 of 3 people found the following review helpful
Making the most of potential through emotional attachment 13 Sep 1998
By richard.brimble@mcmail.com - Published on Amazon.com
Format:Hardcover
Having just been sent a copy of David Freemantle's latest book I can totally recommend it. David uses live examples from many different companies across the world and it is one of those management books that you don't put down. Page after page of common sense combined with a real understanding of the problems that organisations are having as we approach this new age of opportunity. David explains has given many examples of organisations that can prove that by caring about people you can be incredibly successful. A great read for any leader that wants to unleash the potential of people across the business. We are all still learning and David's book leaves you with the feeling that with belief anything is possible.
One of the better books of this type 27 May 2009
By D. Barker - Published on Amazon.com
Format:Paperback
Interesting book for those wishing to improve their sales/marketing skills. Mostly common sense but presented in a postive and sensible way. I reckon that even the most confident/accomplished sales person would gain from reading this.

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