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Review
'Business brilliance!' (USA Today )
'This new WHACK is even more potent.' (Betty Edwards, author of Drawing on the Right Side of the Brain )
'What a technique!' (ABC's 20/20 )
'Using this product may beat consulting the I Ching.' (Fortune )
'Roger von Oech has won a loyal following around the country.' (BusinessWeek )
'Very refreshing...a book about how to get through life!' (Richard Bolles, Author of What Color Is Your Parachute )
'Roger von Oech runs alps around everyone else in the creativity consulting business.' (San Francisco Examiner )
'A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life!' (James Adams, author of Conceptual Blockbusting )
'This new WHACK is even more potent.' (Betty Edwards, author of Drawing on the Right Side of the Brain )
'What a technique!' (ABC's 20/20 )
'Using this product may beat consulting the I Ching.' (Fortune )
'Roger von Oech has won a loyal following around the country.' (BusinessWeek )
'Very refreshing...a book about how to get through life!' (Richard Bolles, Author of What Color Is Your Parachute )
'Roger von Oech runs alps around everyone else in the creativity consulting business.' (San Francisco Examiner )
'A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life!' (James Adams, author of Conceptual Blockbusting )
Book Description
The 25th Anniversary Edition of the bestselling creativity classic - updated for the 21st century
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First Sentence
Exercise: In my seminars, I like to start the participants off with the following exercise. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Exercise: In my seminars, I like to start the participants off with the following exercise. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful:
3.0 out of 5 stars
Reasonably engaging but rather basic,
By Greg (Cambridge, England) - See all my reviews
This review is from: A Whack On The Side Of The Head: How You Can be More Creative (Paperback)
I enjoyed this book as a read and, having never read its kind before, took away a few valuable lessons. However it was fairly clear that the writer, despite holding a PhD, didn't approach his project very professionally. The book kicks off very engagingly but really peters out by the end. There are seven main chapters and they seem to get shorter and less well written as the book goes on. The truly rubbish 'exam' at the end has clearly never been proofed, with the same stupid copy-and-paste error appearing at least six times. Without the illustrations and the large type, this book is probably only about 50 pages long. For a creativity trainer, Von Oech surprisingly quickly runs out of steam when it comes to conveying his ideas. Ultimately, apart from some fairly dull-sounding corporate workshops, there is little indication that his ideas do much to make him more creative. So it's questionable that they will do much for anyone else.
3 of 3 people found the following review helpful:
5.0 out of 5 stars
Open the Doors to the Mind by Lubricating the Hinges!,
By
This review is from: A Whack On The Side Of The Head: How You Can be More Creative (Paperback)
Roger von Oech deeply understands that the creative juices flow best when people are relaxed and having fun. He does this by creating a common sense book that has easy to read, and powerful exercise to help tap into the creative nature that we all have.
The book is a key element in critical thinking. It focuses on developing the left brain, right brain crossover. I found the book refreshing, fascinating and insightful. The title says it all. The format is user friendly, the exercises are engaging and the cartoons are hilarious. The book firmly pushes anyone who reads the book out of his or her box to become a better critical thinker! The topics are fascinating. They include: Opening mental locks, Learning how to think, Making the strange familiar, Challenging the rules, Play is frivolous, The fools and the rules and many more. This is a great book for anyone who is ready to open doors to their mind and become more creative. It lubricates the door hinges that may have become a little rusty over time! The Re-Discovery of Common Sense: A Guide To: The Lost Art of Critical Thinking
5.0 out of 5 stars
Inspiring,
By Marianne Cole "Amma" (Hants, UK) - See all my reviews
This review is from: A Whack On The Side Of The Head: How You Can be More Creative (Paperback)
I am starting a business and wanted to think through some issues. This book helped me realise there are other ways of looking at situations. I think this is the kind of book I'll dip into every few months just to remind me how to think a bit more creatively and not to follow set thinking patterns. Would recomend to anyone who feels stuck in their thinking.
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