A Whack On The Side Of The Head: How You Can be More Creative [Paperback]

'Business brilliance!' (USA Today )

'This new WHACK is even more potent.' (Betty Edwards, author of Drawing on the Right Side of the Brain )

'What a technique!' (ABC's 20/20 )

'Using this product may beat consulting the I Ching.' (Fortune )

'Roger von Oech has won a loyal following around the country.' (BusinessWeek )

'Very refreshing...a book about how to get through life!' (Richard Bolles, Author of What Color Is Your Parachute )

'Roger von Oech runs alps around everyone else in the creativity consulting business.' (San Francisco Examiner )

'A wonderfully entertaining book that will enhance your creative ability. It will make a difference in your life!' (James Adams, author of Conceptual Blockbusting )

The 25th Anniversary Edition of the bestselling creativity classic - updated for the 21st century

For more than a quater of a century, one book has been a consistent leader in stimulating creativity and innovation... A Whack on the Side of the Head. Now Roger von Oech's classic work on creativity is back-and better than ever-in this special twenty-fifth anniversary edition. Revised and updated with new ideas, this definirive edition offers more stories, examples, and exercises to bring its famous innovation boosters to a modern generation. Learn how to; overcome the ten biggest mental locks and unleash the full potential of your mind, use the four roles of the creative process-Explorer, Artist, Judge, and Warrior-to generate and apply new ideas, exploit the power of discontinuity, constraints, and 'playing the fool' to find the 'second right anwser'...and much, much more!

Roger von Oech is the president of Creative Think, a California-based consulting firm that has conducted creativity seminars with such companies as American Express, Apple Computer, AT&T, CBS, IBM, NBC, and NASA. He earned his doctorate from Stanford University in a self-conceived program in the history of ideas.