It’s no longer coming; it’s here.
What impact will the information superhighway have on businesses? What are the key commercial factors in the digital age? The answers are in this book.
Welcome to the Wired World is about the strategic issues executives need to know, in order to take their businesses forward in the digital age.
It provides a synthesis of and commentary on the key reports, surveys, and compliance and regulatory issues that are shaping commerce in the wired world. In addition, it will define the field of commercial practice: business models, markets, companies, legal frameworks, workers and more.
Anne Leer is a specialist in strategy and electronic media. She is strategic planning adviser to Oxford University Press and a research fellow at Oxford University.