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Welcome to Entrepreneur Country Hardcover – 7 Jun 2012


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Product details

  • Hardcover: 192 pages
  • Publisher: Constable (7 Jun. 2012)
  • Language: English
  • ISBN-10: 1780338945
  • ISBN-13: 978-1780338941
  • Product Dimensions: 12.6 x 2 x 19.8 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Bestsellers Rank: 317,363 in Books (See Top 100 in Books)

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Product Description

Book Description

One of the UK's leading business women reveals the secrets of becoming a successful entrepreneur.

About the Author

Julie Meyer is an American-born entrepreneur, investor, business adviser, networking expert, broadcaster, and business commentator. She is the founder and Chief Executive of Ariadne Capital and the Managing Partner of Ariadne Capital Entrepreneurs Fund. She is the founder of Entrepreneur Country and was the co-founder of First Tuesday sold in July 2000 to Yazam, a subsidiary of Jerusalem Global, for $50 million. Meyer is also one of the two dragons on the BBC's Dragons' Den online and is a regular columnist for the business paper City A.M.[2] and regularly contributes to The Daily Telegraph's business pages. She has won awards including the World Economic Forum Global Leader of Tomorrow, the Ernst & Young Entrepreneur of the Year (October 2000) and a place in the Wall Street Journal's 30 most influential women in Europe. She was also cited as one of INSEAD's '50 alumni who have changed the world' (2010).

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Customer Reviews

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Mike Scialom on 24 Sept. 2012
Format: Hardcover
The arrival of "Entrepreneur Country" is very timely: outrage against the banks, which will only end with a definitive realignment of business metrics (a process likely to take several years), is in danger of washing away the baby that will provide our society with its future source of income with the bathwater of a depraved banking elite.
Meyer has superb entrepreneurial credentials, having used her vehicle, Ariadne Capital, to engage with start-ups including Skype, lastminute.com, WGSN and Monitise. She's also a good 'un when it comes to conjuring up a bit of imagery as she exhorts us to board the metaphorical train which leads to Entrepreneur Country - indeed, she says we're already on it, whether we know it or not.
How do we steer our train to this wonderful place?
Meyer points out that "it took 78 years for the television to be adopted by 150 million users, 54 years for the fixed-line telephone to reach the same number, 34 years for the fax, 17 years for the mobile phone and only five years for Facebook - you don't initially connect the dots. Until you do. The dots become a line the line becomes a track. The train flies past. Eventually you see that how society organises itself is changing. This is more than just a job. Your whole psyche is engaged. It feels like an act of faith getting on that train... it's far from certain what will happen next... I know which side of history I want to be on. Do you?"
Meyer's got her own on-board train engine, which means that "I don't get a second wind each day, I get fifteen". Crikey, stand back folks! There's the whiff of inspiration around Julie and it's heady stuff.
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5 of 6 people found the following review helpful By J. Piatkus on 24 July 2012
Format: Hardcover Verified Purchase
Julie Meyer is a successful self-made entrepreneur. She sold her first company for a substantial amount of money and has now gone on to successfully found and grow another company, Ariadne Capital, which specialises in working with a wide range of entrepreneurs at every stage of their company's growth.

Julie's book is an overview of the business-world at the present time and is also based on her own entrepreneurial story and the stories of many of the founders and leaders of companies of all sizes and at all stages who she has worked with over the years. It is therefore a treasure-trove of wise advice and guidance which all entrepreneurs can learn from.

Julie reveals the highs and the lows which have contributed to her reaching the position she has achieved so far. She shows what the turning points were which enabled her to grow as a person and also thereby to understand the most important characteristics to look for when deciding which entrepreneurs to back financially in order to achieve success. Along the way many remarkable people have impacted on Julie and she shares some of their insights and experiences.

Julie has achieved the position she holds today, an acknowledged authority on every aspect of business growth and exit, through a combination of hard work, perseverance, and a great gift for understanding the zeitgeist of the time which she is always happy to share. She has also achieved success in areas which are frequently dominated by men and her book includes an insightful chapter on the experiences of being a woman in the businessworld, a chapter which should be required reading for all fathers who want to support their daughters in their own careers.
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Format: Hardcover
Julie Meyer's book 'Welcome to Entrepreneur Country' has the subtitle
'What it is... How to find it... Why you should go there'

So does it work? Does it do what it says on the tin?

Well, I think the answer is 'yes'. I hesitate slightly but that is a good thing.

I was expecting it to be another 'how to... ' or '10 steps to...' or 'I am a business celebrity look at me..' or 'my life/struggle written by a ghost writer'-type book or some combination but that is not what this book is.

What it is is part-'my story...' and part-manifesto. Written by the author.

And to be honest it is a relief to just read an honest explanation of a point of view and how Julie M arrived at it. It is quite a philosophical book in places and yet its message is very affirming and inspiring. I am probably fed up of all the other testosterone/caffeine-fuelled fantasies that claim to be business books.

Julie M presents her view of why entrepreneurship is so important right now and how it is more accessible than ever before. It is short at 180 short/small pages and is a good read. It is not all preaching.

So, does she deliver on the strapline 'What it is... How to find it... Why you should go there?' The answer is 'yes'.

It is not a life-changing book but it does get you nodding and agreeing. It presents the argument for Entrepreneur Country and why you should go there. For me it affirmed by belief that entrepreneurship is a power for good (for the individual and for society).

A breath of fresh air (in a crowded market)!

Robert Craven
Author, Keynote Speaker
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