Harvard Business Review, January 2002
Weird Ideas That Work is selected as one of the ten books on "HBR's Best Business Books of 2001.
Fast Company, January 2002
In his provocative and relentlessly useful book, Sutton presents a slew of tactics and strategies for bridging the innovation gap.
Library Journal, January 2002
Each idea is described thoroughly, and specific guidelines for putting them to use are included. recommended to both practitioners and business students.
Knowledge at Wharton, January 2002
Sutton knows what he's doing. His broad knowledge of business history could have helped even the most wayward e-commerce start-up.
Product Description
No-one is against creativity. Everyone agrees that creativity is a very good thing in people and in companies. The creative industries are where the action is, so creativity must be a good thing. However, it's not altogether clear what creativity is, and it certainly isn't easy to work out how to encourage it, to manage it, and above all how to profit from it. Beginning with a clear and convincing definition of creativity, this text explores, through a wide range of real world examples, how we can make creativity - our own and others' - work for us in modern business. The ideas in this book are so far from conventional jargon about the place of creativity in the workplace that many of them will sound weird - hire people you don't like; back ideas you're convinced will fail; and reward failure and success equally. This irreverent and, in its way, creative book will show exactly what creativity is, why we need it and when we don't.
About the Author
Bob Sutton is a professor at Stanford's School of Engineering. He has worked as a consultant to Hewlett Packard, Steelcase and IDEO Product Development. He is the co-author of THE KNOWING DOING GAP with Jeffrey Pfeffer.
