Having empathy enables me to shoot not just from my own view as a photographer but from their point of view. I'm their eyes for the day, so what I choose to see and how I choose to see it must be in tune with what they would want to see. Listening to your clients and understanding what they are all about enables you to create beautiful images that will connect with them.
There are many different approaches to wedding photojournalism. My approach is to shoot images that tell a very personal story. I do not want to be an outsider looking in; I want to be an insider, a trusted person who people relax with, so that they're being themselves and acting naturally and I can capture a truthful image of them and their story, that others will recognise and that they will cherish.
It is this empathy and involvement, blended with a unique style, that both sets you apart as a photographer and ensures you have satisfied clients.
I often get asked "Do you not get sick of weddings?" To me it's like asking a professional sportsman if he ever gets sick of football, tennis or running. The assumption held is that all weddings must be the same, an assessment which is just like assuming that any two tennis matches are the same. All weddings follow a similar formula by and large - there are preparations, a ceremony and a party - but the moments at each and every wedding are unique. It is this uniqueness that I'm interested in, and it's how you go about finding those images that this book is all about. A great picture can happen by chance, but if you want to shoot weddings week in and week out with consistent results, you need more than just luck. Being in the right place at the right time, great timing, and an image that tells a story are all things required in the pursuit of the great documentary wedding picture.
In this book I will describe to you each section of the wedding day in detail and how I go about photographing it, what I look for and how to tell a story in pictures.