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Website Optimization Paperback – 18 Jul 2008


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Product details

  • Paperback: 398 pages
  • Publisher: O'Reilly Media; 1 edition (18 July 2008)
  • Language: English
  • ISBN-10: 0596515081
  • ISBN-13: 978-0596515089
  • Product Dimensions: 17.8 x 2.5 x 23.3 cm
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 668,721 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

Book Description

Speed, Search Engine & Conversion Rate Secrets

About the Author

Andrew B. King is the President of Website Optimization, LLC, a Web Performance and Search Engine Marketing firm based in Ann Arbor, Michigan. Since 2002, team WSO has helped firms optimize the effectiveness of their websites to improve their ROI. Their clients include Bank of America, AOL, Time Warner, Net Zero, WhitePages.com, and Caravan Tours. For more information on website optimization and a book companion site go to: http://www.websiteoptimization.com.

Andy is the author of Speed Up Your Site: Web Site Optimization, a highly regarded book on web site performance tuning and search engine optimization. Mr. King holds a BSME and MSME from the University of Michigan specializing in design optimization of structures. He was recruited by NASA after graduation, but chose instead to join the fast-paced world of engineering consultant.

Since 1993, Mr. King has worked full time as a web professional applying and teaching web optimization and creation techniques. He is the founder and former Managing Editor of WebReference.com and JavaScript.com, two award-winning developer sites acquired by Mecklermedia in 1997 (now Jupitermedia).


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Most Helpful Customer Reviews

6 of 6 people found the following review helpful By Tami Brady TOP 1000 REVIEWER on 9 Oct. 2008
Format: Paperback
It's kind of a catch 22. You can write the best web copy but if your website loads slowly no one will stick around to read it. But how can you make your site stand out, while keeping the loading times reasonable?

Fortunately, Website Optimizing shows the average person how they can have full website optimization. Now you don't have to make a choice. You can have a quick loading website that looks professional and still create great web copy that demands attention.

I have to admit, I was pleasantly surprised by Website Optimizing. I expected it to be heavy on optimizing code and graphics. I never really expected this book to discuss web copy. Putting the two types of information together makes perfect sense.
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By blag on 4 Feb. 2011
Format: Paperback Verified Purchase
I bought this book on the basis of reviews, and must say that I wasn't disappointed. It contains a wealth of extremely useful information and guidance, presented in an-easy-to-read, yet concise, manner. Some individual pages contained as much useful information as whole chapters in other books from the publisher!!
Although the main reason for purchasing the book was to improve the 'technical' aspects of my web site's performance, I was pleasantly surprised to find that the first half of the book (on optimisation for sales) was also useful to me!!
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I haven't read many books about the general theme of website optimization. However, I can compare the content of this book with the many content there is on the web that I have read so far. It's well explained and I recommend it. I've learned much that I can use in the project I am currently working on and mainly in the next one.

The final proof to me was when I went to their website and it was reeeeally fast! Check it out.
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This book is great if you have only just started looking at building website and want information in one place but the information can be found online. Not worth the money for anyone with just a little experience.
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By David Unsworth on 18 Feb. 2015
Format: Paperback
Great book but seriously out of date now. Badly needs a new edition!
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