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Website Optimization: An Hour a Day [Kindle Edition]

Rich Page
4.1 out of 5 stars  See all reviews (13 customer reviews)

Print List Price: £19.99
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Book Description

Step-by-step instructions for executing a website testing and optimization plan

Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits.

  • Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize
  • Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process
  • Guides you through important optimization areas such as optimizing text and images
  • Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more
  • Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information

Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.


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Product Description

From the Back Cover

Optimize Your Website, Conversion Rates, and Revenue

A Step–by–Step Guide

Captivate your website visitors, supercharge your conversion rates, and beat your online competition with this detailed guide to all aspects of website optimization. This hands–on resource steps you through the tools, best practices, test ideas, and strategies needed to improve and generate more revenue from any kind of website. From optimizing calls–to–action and text to using advanced personalization and targeting techniques, you′ll dive into all the crucial areas of this exciting new field. This book′s unique approach incorporates best practices from web analytics, web usability, and online marketing to help you get the most out of your optimization efforts.

  • Optimize everything, from your homepage and checkout flows to navigation, forms, and other crucial functionality

  • Analyze your visitors and their on–site behavior so you can better engage and convert them

  • Create better test plans and optimization strategies to make sure your efforts succeed

  • Take advantage of advanced optimization techniques for mobile pages, email marketing, and more

  • Personalize and target your website to better fit your visitors′ needs, lifting conversions even further

  • Influence your visitors using powerful trust, social proof, scarcity, and reciprocity techniques

  • Establish an optimization process and organization framework that drives better results quicker

  • Combine best practices of web analytics, web usability, and online marketing to improve your results

You′ll also find:

  • Over 75 great tools to help you optimize your website

  • Website optimization checklist to gauge your current efforts

  • Success metrics and conversion goals for any kind of website

  • Details of a testing team critical for your optimization efforts

  • Example of a high–impact test strategy that any website can use

Advance Praise for Website Optimization: An Hour a Day

"If you want to learn how to supercharge your website business performance, this is the book you′ve been waiting for. It′s practical, actionable advice delivered from a master practitioner."
Lance Loveday, CEO, Closed Loop Marketing and author of Web Design for ROI

"In nine exciting chapters Rich shows you, soup to nuts, exactly how to leverage usability, testing, and web analytics to transform your organization and achieve magnificent success!"
Avinash Kaushik, Digital Marketing Evangelist, Google, and author of Web Analytics 2.0

"This book is a must–read for companies serious about site optimization whether you are new to the game or have tried it in the past. Follow Rich′s steps to avoid the common mistakes that will derail your efforts!"
Jason Burby, Chief Performance Marketing Officer, ZAAZ/Possible Worldwide

"Rich Page provides a detailed road map for creating a powerful conversion improvement practice at your company. Get this book before your competition does!"
Tim Ash, Chair of Conversion Conference, CEO of SiteTuners, and author of Landing Page Optimization

About the Author

Rich Page is a Conversion Specialist at Adobe, working with Fortune 500 clients to help improve their website optimization strategies. Rich has been analyzing, testing, and improving websites for over 10 years and has previously worked for Disney Online in their web analytics and optimization team. He has a unique background of online marketing, web usability, and analytics, and has a popular web analytics and optimization blog at rich–page.com. He is also a regular speaker at industry conferences and the coauthor of Landing Page Optimization, Second Edition.


Product details

  • Format: Kindle Edition
  • File Size: 6439 KB
  • Print Length: 360 pages
  • Publisher: Sybex; 1 edition (23 April 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B007XLTKOQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • : Not Enabled
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Bestsellers Rank: #198,323 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


More About the Author

Rich Page has been analyzing and improving websites for over 10 years, and is currently a conversion solution specialist at Adobe helping major Fortune 500 clients improve their testing and optimization strategies. Before this he worked for Disney Online in their web analytics and optimization team.

Rich comes from a background in online marketing, website usability and web analytics, and has previously worked in roles like these for Z57 Internet Solutions, Gartner and several start-up web companies. He has considerable expertise with Omniture SiteCatalyst and Test & Target, in addition to Google Website Optimizer and Google Analytics.

Rich graduated with a Masters in Information Technology from University of San Diego, where he did a thesis on website usability. Rich also holds a Bachelors in Management from Royal Holloway University of London where he did a pioneering thesis on ecommerce. He has been blogging about web analytics and optimization topics for over 5 years at http://www.rich-page.com, and is a regular speaker at Conversion Conference and other industry conferences.

He currently lives in London, England where he just returned to after spending 10 years in Southern California. In his spare time, he is a passionate classic rock fan and loves to play tennis.

Customer Reviews

Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By Pete F. TOP 1000 REVIEWER VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
When I first picked up this book I made the mistake of dipping into it at random to read. The reason that I say this was a mistake is because I happened to start reading chapter five which led me to think that this was just another book about how to design a website - it's not, and the author does recommend reading it from cover to cover. You soon realise why this is so when you see how the book is laid out. Each of the numerous topics is dealt with on a day by day basis, each day consisting of about an hours work (as the title implies) which follows on from the previous day and leads onto the next.

I had started out looking for a quick fix to the problem of why my website was not producing the results that I had anticipated. However, I soon realised that there was no "quick fix" on offer and that if I was serious about improving my websites conversion rate (viewers to purchasers/subscribers) that this was going to be a lengthy process.

The author suggests a methodical approach to gathering various data about your website traffic and which tools to use in order to gain this information. He explains technology such as heat maps - which will show you how a visitor reads your website, and software that can gather data about a visitors behaviour once on your website, along with how to encourage feedback.

This book is supposedly aimed at anyone who wishes to improve the conversion rate of their website, I would say that the amount of times phrases like "the company CEO" or the "marketing dept." are used (and looking at the image on the front cover) all point towards it being mainly for large companies. However, there is much useful information contained within this book that could improve any website and might even increase its productivity.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Helpful, Clear and Necessary 2 Oct. 2012
By Mr. Stephen Redman VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Firstly, this is Sybex book. For 30 years Sybex have been producing a large percentage of the best IT reference books around; this may not be a guarantee but it is a good indicator of usefulness.

Secondly, this book scratches an itch. There are far too many people managing websites who do not understand the end -user experience or how to optimise the site for maximum exposure. This would be a great investment for anyone wanting to learn the real issues of running a website.

The `Contents' page is full of detail, breaking down chapters into their subheadings, which are themselves clear and detailed, making it easy to find particular topics.

Whereas the book is written specifically for those using the internet for commerce, the lessons and themes are just as applicable for those who do not employ a commercial angle. Being found by search engines, having the right content , directing people to it and encouraging them to return are important subjects not just for business but for charities, interest groups and even churches.

The section on social media is both timely and helpful.

This is not a `dip-in & dip-out' book; it requires a serious bout of initial reading after which it may become a reference guide. This is not a `Dummies' or `Complete Idiots' book - it requires a little more commitment, but for any person who is serious about their website this is a necessary investment.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Test, test, test 15 Nov. 2012
By Ross Boardman VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
From the beginning I liked the author. This is not Search Engine Optimization (SEO) and he makes that clear. SEO is all about getting the website front and centre of the searcher. This is all about the rigour for testing different options on your website to help that same person once they are on your site. You can have many objectives depending on how the user enters the site and for what purpose.

Do you want to make more sales? Do you want more profit per sale? Do you want more social media followers? How about reviews, names on your mail list or signatures for your campaign? All of these are legitimate goals and each has it's own flow through the site. Ideally you want the user to stay on the site and do something rather than leave in a confused state.

This flow can start at the page the user finds from their search or from one you have created for their entry point, the landing page. With the latter, you have hopefully done some work to get the right audience to the right page. It's close to Christmas when this review was written and if I was promoting a restaurant then the landing page should be relevant to Christmas. The real magic is seeing how the path weaves from the email newsletter, the Christmas landing page, around the site and onto the booking form and to making the reservation.

There are a number of tools out there that can help you see how specific goals pan out, these are well covered in the book. Then there are the ways of making a more direct path that keeps the user heading in the right direction. Different tweaks at each decision point can be tried and tested to come up with the optimum approach. Do you tweak the flow of the wording to make it more relevant to the sale? Do you change the order of the website menu?
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3.0 out of 5 stars Heavy Going for amatuers 30 Jan. 2013
By Jeff. Clark VINE VOICE
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Heavy Going for Amateurs?
I was rather hoping this was aimed at a lesser market, but it's for the big boys with endless dosh to spend on bringing their sites to the fore.
It makes us little fellows proud when a site is built and SEO'd which seems to outperform a site written and projected by the big operators maybe using these methods . But if it slips down the ratings, this at least answers the questions and maybe gives one answers as to why!
But the insight into what we are getting ourselves into is eye opening! Organic SEO still has its place and simple add word campaigns/pay per clicks etc., still work to a degree, but if the competition gets hot and your sites are kept refreshed and up to date, but still slip down the ratings this may answer the why!
I am not trying to take anything away from the book, on the contrary, it is a very helpful and informative volume, and from its own advertising: -
*Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behaviour, and crafting a plan for what to test and optimize
*Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process
*Guides you through important optimization areas such as optimizing text and images
*Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more
*Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information.
Read more ›
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Most Recent Customer Reviews
5.0 out of 5 stars Best of the bunch
I am a conversion Optimization consultant based in London, United Kingdom.
Having read other Conversion Optimization and Landing Page optimization books, I honestly believe... Read more
Published 3 months ago by OLAJIGA OLUFEMI
5.0 out of 5 stars A goldmine of ideas for testing and improving your website
When I first started to read this book I thought that it might be too basic for someone already conducting experiments to optimise websites. But I was very much mistaken. Read more
Published 15 months ago by @northresearch
5.0 out of 5 stars Great Buy!!
As it says on the cover:
Website Optimization: An Hour a Day
Check out Rich‘s webpage too.

Website Optimization: An Hour a Day
Published on 14 Jun. 2013 by Ian G
4.0 out of 5 stars Bound to be useful
This book is not about Search Engine Optimsation, the process by which you help your website to be found by and listed high on search engines. That is the subject of other books. Read more
Published on 17 Jan. 2013 by David B
4.0 out of 5 stars I don't have an hour a day!
I really wish I did though, as every time I manage to get to read some of this book, it's either re-assured me that I'm doing the right things, or it has prompted me to do... Read more
Published on 12 Nov. 2012 by Chappers
3.0 out of 5 stars I struggled with this one!
This is a book for the seriously committed website developer. I think I chose it slightly in error, as I was really looking for something on search engine optimisation, but... Read more
Published on 27 Oct. 2012 by Antonia Chitty
4.0 out of 5 stars Comprehensive workbook
As some of the other reviewers here have noted, this book is structured a bit like a textbook, with exercises to carry out each day. Read more
Published on 19 Sept. 2012 by AR
4.0 out of 5 stars Well Organised and Reasonably User-Friendly
This is a comprehensive and well-organised guide to optimizing the performance of your website. It's not really a dip-in reference book though; in my opinion you need to girdle... Read more
Published on 10 Sept. 2012 by Zipster Zeus
2.0 out of 5 stars Intimidating for the not so web savvy
I was lured in by the promise of step-by-step, "smart, practical and tested instructions for developing implementing, managing and tracking website optimization efforts", having... Read more
Published on 31 Aug. 2012 by Petra Bryce
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