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Product details

  • Paperback: 288 pages
  • Publisher: Pearson; 1 edition (20 Sept. 2012)
  • Language: English
  • ISBN-10: 0273772953
  • ISBN-13: 978-0273772958
  • Product Dimensions: 15.7 x 1.8 x 23.3 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (64 customer reviews)
  • Amazon Bestsellers Rank: 15,637 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

From the Back Cover

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.

 

At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.

 

In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.

 

Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

About the Author

Nathalie Nahai is an award-winning speaker, lecturer and Web Psychologist, who consults with businesses to psychologically optimise their online engagement.

With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion.  

Also a member of #OgilvyChange, Nathalie has a large online readership and an established internet presence. You'll find her articles at www.thewebpsychologist.com, and her tweets @TheWebPsych

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Customer Reviews

4.5 out of 5 stars

Most Helpful Customer Reviews

43 of 47 people found the following review helpful By Andrew Lloyd Gordon on 7 Jan. 2013
Format: Kindle Edition
Short Review:

A broad and useful introduction to several areas of psychology. Lively, engaging writing style. An easy-read.

Weak at proving that the ideas offered (the book is full of 'Make This Work For You' suggestions) would made a difference i.e. a lack of evidence.

Recommendation:

If you don't know much about psychology, web marketing and web design principles, then it's a good intro. Unfortunately - in my humble opinion - I don't think it's as revolutionary as some of the other reviews imply.

Longer Review:

I love psychology. I have a degree in it, post-grad qualifications and more psychology books than I have items of clothing.

OK. The bit about my clothing is an exaggeration. But my love of psychology and all things, 'influence and persuasion' especially, isn't. I also work in digital marketing and have done so for about 100 years (or so it feels).

You can imagine my excitement - glee in fact - at reading the synopsis of 'Webs of Influence'. I couldn't think of a better combination of two of my fave subjects - psychology and the InterWeb. Ace!

As soon as I got the book, I read it eagerly from cover to cover. And I like it. Sort of. Ish.

The Good

It's got lots of solid, psychology information in it. There's stuff in there that I did know, knew a little about and stuff I'd not come across before. Believe me, I could read this type of material again and again. Any book that covers this ground is a winner with me :)

It's just when the book tries to tie the psychology into web design and online marketing that I feel it book doesn't quite work. Or, perhaps more accurately, the premise of the book doesn't work. Because I have to say that this is a lovely book to read.
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Format: Paperback
Based on persuasion and communication theory, this book provides valuable tips for online marketers to enhace their online perusasiveness through their web elements. Interesting topics include: communicate persuasively and sell with integrity. To extend the application of persuasion tactics through PPC, Cognitive Search Marketing & Paid Search: Theory, Experiment, Practice and Tactics: A PPC Paradigm Powered by Persuasion and Cognition is a perfect read to polish your online marketing skills on paid search. This book provides new perspectives on applying communication theory on today's online marketing campaign and paid search. The book offers online business solutions, from demand generation all the way down to conversion. Based on various communications theories, it demonstrates abundant persuasive ad copy writing tips along with examples that you can refer to immediately. It also shows its readers how to write effective PPC ads by applying cognitive science and which has never been addressed on the books I have ever read. It covers a deep ground in landing page optimization based on UX and bidding management with strategic planning and highly valuable tactics. This book also demonstrates a complete walk-through in a PPC campaign with case study, from keyword generation, persuasive ad copy writing, bidding management, down to conversion tracking. One of the best part of this book is its demonstration on MRI placement targeting and it just blew my mind. The book also interfaces PPC campaign with experiment design to leverage the overall efficiency on a company's marketing plan in a macro-level and which has never been addressed in any books I ran into before.Read more ›
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Format: Paperback Verified Purchase
Really wanted to rate this book more highly but found the first two chapters of 'know who you are targeting' and 'communicate persuasively' a general amalgam of research readily available, and the last chapter 'sell with integrity' fairly helpful in business terms.
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1 of 2 people found the following review helpful By Richard Brelet on 28 May 2013
Format: Paperback
Nathalie Nahai's goal in Webs of Influence is to provide insights into how we can improve our online presence. Her book takes you through all the necessary background to how psychology can be used to great effect to boost online success.

Whilst Web Psychology is a comparatively new field, the author has managed to use the latest available research and data to support her theories and provide hands-on advice in a very practical and engaging way. The book is a very easy (and thoroughly enjoyable!) read and should be kept close at hand for all web marketeers and online professionals to refer to, and draw inspiration from in their online ventures.
I particularly liked the last 2 sentences on the last page (p. 234):

"We will always exploit technology to meet our human desires. Whoever understands these desires and the drivers behind them will hold the key to online influence."
This is precisely what Nathalie Nahai delivers in her book: the key to achieve this.
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1 of 2 people found the following review helpful By Patrick on 8 April 2013
Format: Paperback
This book is great as it's a good read whether you're a total novice to psychology or a seasoned expert. It's easy and light to read (just one of many instances of Nathalie practicing what she preaches) and yet it contains a number of useful studies and brand examples which are like gold dust for the more experienced behavioural economist.
What really set this book apart for me was it's use of psychological principles in its own execution - concreteness, fluency and emotion are all used to great effect.
I would have liked there to have been more coverage of empirical studies investigating the use of heuristics online (e.g. social proof makes people x% more likely to sign up to a newsletter), but having looked myself, it seems this research may not even exist yet. This is an exciting field which is only going to grow, and Nathalie has done a great job of spearheading it.
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