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Webs of Influence: The Psychology of Online Persuasion [Paperback]

Nathalie Nahai (Author)
4.8 out of 5 stars  See all reviews (31 customer reviews)
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Book Description

Publication Date: 20 Sep 2012 | ISBN-10: 0273772953 | ISBN-13: 978-0273772958 | Edition: 1

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.

 

At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.

 

In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.

 

Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

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Product details

  • Paperback: 288 pages
  • Publisher: Pearson; 1 edition (20 Sep 2012)
  • Language: English
  • ISBN-10: 0273772953
  • ISBN-13: 978-0273772958
  • Product Dimensions: 15.6 x 1.8 x 23.3 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Bestsellers Rank: 3,810 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online.

 

At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click.

 

In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success.

 

Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

About the Author

Nathalie Nahai is an award-winning speaker, lecturer and Web Psychologist, who consults with businesses to psychologically optimise their online engagement.

With a background in psychology and digital strategy, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion.  

Also a member of #OgilvyChange, Nathalie has a large online readership and an established internet presence. You'll find her articles at www.thewebpsychologist.com, and her tweets @TheWebPsych
Inside This Book (Learn More)
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Customer Reviews

4.8 out of 5 stars
31 reviews
4.8 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Want online success? Get this book! 24 Feb 2013
By Luke Stanyer
Format:Paperback
The information contained in this book is as important as the html code your site is written in and server it sits on.

If you want online success you MUST get this book, my only worry is now all of the best secrets to be truly great online are now out.

This book has changed the way I think about not only web design but any design from posters to full scale web sites this book can open a world of information on a subject you never even thought about but after reading you will wonder how you ever worked without it.

It's evident the amount of work that has gone into the book and I thank the author immensely.

Luke Stanyer

Author of Goal Diary & Company Owner
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2 of 2 people found the following review helpful
4.0 out of 5 stars It works! 28 Oct 2012
By James Layfield
Format:Paperback
This is a great book to read if you're a designer, developer, or business looking to find evidence-based ways to boost online engagement. Practical, well-researched and useful - a must if you're serious about competing in an over-crowded market!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Often overlooked, but very important 19 May 2013
By Sandeep Vadgama
Format:Paperback|Amazon Verified Purchase
This book addresses an issue that is often overlooked when it comes to online.

Yes, you can have thousands of visitors to your website, but how do you ensure they convert into customers?

You need to influence them.

This book will help you to understand how you can do that (not the technical details), through use of colours, visuals, videos, understanding how the brain works for different personalities and how you can use that knowledge to your advantage.

Nathalie draws from the world of psychology, neuroscience and behavioural economics in this book, and despite being complex subjects in their own right, she does an amazing job to write in a way that most of us can understand.

With case studies, expert insights and easy application guidelines, I would recommend this to anyone involved in any aspect of digital marketing.
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Most Recent Customer Reviews
5.0 out of 5 stars Really interesting and useful!
I have read other books on persuading people and making sales and this one contains similar information to many of them, but the big difference here is it uses engaging examples... Read more
Published 5 days ago by Patrick Macgougan
5.0 out of 5 stars Globally applicable, eye-opening & easy to understand.
Nahai has illustrated the psychology in digital marketing context with many valuable perspectives, e.g. Read more
Published 12 days ago by Chittima Lohthong
5.0 out of 5 stars great book
great book, very fast delivery, condition as described.
will highly recommend both the seller and the book itself - definitely worth a read. Read more
Published 12 days ago by Miss D. Najdenowa
5.0 out of 5 stars Love this book
Very well written, easy to read, and above all it's a wonderful work of research about internet psycology and gives us tools to undertand how our brain works. I love this book. Read more
Published 1 month ago by dedro
4.0 out of 5 stars A great book for all interested in UX
This book is great as it's a good read whether you're a total novice to psychology or a seasoned expert. Read more
Published 1 month ago by Patrick
5.0 out of 5 stars Easy read and good sound advice
I found this book really interesting and useful. It gave some really good advice and some clear bases for some of the ideas that it suggested. Read more
Published 1 month ago by typo
5.0 out of 5 stars Fantastic and highly relevant read
With a background in e-commerce, SEM and web analytics, Nathalie Nahai's book has been a great help for me to move into my next frontier: conversion optimization and online user... Read more
Published 1 month ago by Christopher Brixen
5.0 out of 5 stars simple & powerful
I discovered this book whilst in an airport and I don't regret picking it up. Nathalie Nahai's book is refreshingly easy to understand and should be read by anyone who has an... Read more
Published 2 months ago by Luxie82
5.0 out of 5 stars A thorough and entertaining survey of web psychology
Anyone in the business of developing websites needs to read this. However, its insights into the psychology of influence are relevant to all aspects of marketing and sales. Read more
Published 3 months ago by Soricco
4.0 out of 5 stars E-Commerce/Social Media Must Read
Very inspiring and useful book for everybody starting their own web business as well as for experienced e-tailers. Read more
Published 3 months ago by Jean Quaedvlieg
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