- Paperback: 256 pages
- Publisher: Penguin Books Ltd; First Thus edition (2 Oct 1997)
- Language English
- ISBN-10: 014026406X
- ISBN-13: 978-0140264067
- Product Dimensions: 23 x 15.2 x 2.4 cm
- Average Customer Review: 5.0 out of 5 stars See all reviews (5 customer reviews)
- Amazon Bestsellers Rank: 1,759,183 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Amazon.co.uk Review
Evan Schwartz's Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web is destined to be a classic for Web commerce in the same way that Crossing the Chasm is for high-tech marketing. The author provides well-written and entertaining field notes on how businesses succeed on the Web. Schwartz illustrates his conclusions, which include such wise gems as: "Consumers must be compensated for disclosing information about themselves," with a witty style derived from his experience with both Wired and Business Week. The book's strengths are that it reads like the kind of book you'd bring on vacation and that it requires no technical knowledge of building a Web site. Anyone who wants to do business on the Web will enjoy Webonomics. Add it to your library and it will pay for itself many times over.
Product Description
Webonomics is "the study of the production, distribution and consumption of goods, services and ideas over the World Wide Web". This text defines nine essential principles for growing a business on the Web, using case studies to document some successes and failures.
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Customer Reviews
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Format:Paperback
What a shame that this book is no longer available to purchase new. When I took on my first web project as one of a three-person team launching a vast corporate website in 1998 I purchased a number of books to give me an idea of how the web could be employed. We knew what we wanted to do with phase 1 but there were all the possibilities of the future to consider. Webonomics was a terrific book at that time. It described real life examples of how businesses had employed the Internet to improve their offering, to improve customer experience and to reduce costs. And it was fun. A brave new world at one's fingertips.
Today it is still fun. I sometimes pick it up and flick through, reading a chapter or two, celebrating some of the ideas that have become part of everyday life and smiling at some of the predictions that didn't quite come off. Online parcel tracking applications and community websites are so much a part of life today and in this book one can see them evolving. The book had its doubts about "interactive TV". I worked in that field for a while and I now know that so many of the doubts were justified. The book really feels like a part of the living history of the Internet.
For me it worked twice - once eleven years ago to give me an idea of how we could use the web to develop corporate sites, and now in 2009 in a comletely different way, as a museum of webonomics. Terrific.
Today it is still fun. I sometimes pick it up and flick through, reading a chapter or two, celebrating some of the ideas that have become part of everyday life and smiling at some of the predictions that didn't quite come off. Online parcel tracking applications and community websites are so much a part of life today and in this book one can see them evolving. The book had its doubts about "interactive TV". I worked in that field for a while and I now know that so many of the doubts were justified. The book really feels like a part of the living history of the Internet.
For me it worked twice - once eleven years ago to give me an idea of how we could use the web to develop corporate sites, and now in 2009 in a comletely different way, as a museum of webonomics. Terrific.
1 of 1 people found the following review helpful
Format:Hardcover
In past years many companies created their own Web sites, but how many are taking this opportunity to improve their relationship with their customers? Not so many because they do not know or do not apply the nine essential principles presented by Evan I. Schwartz in his book: Webonomics. You will say this book is more than 5 years old, means around 35 years in Internet time, and may no more be useful for actual World Wide Web marketspace in 2002.
Basic principles stay still valid, that means that the Web remains the place for interactivity, customer positive experience, self-service, and personalization. So, why many Web sites are not giving the opportunity to interact? May be because their roots in the industrial age slow them to understand deeply the ninth principle exposed in this book: agility rules-Web sites must continually adapt to the market.
When technology is becoming the driving force to interact with your customers and no more a means to solve business problems, Web strategy is asking to be proactive, to be at the edge. Intrusive mass media with their continuously diminishing returns need to extend impact with the Web to link qualified and interested consumers and give them enough information and interactive tools to move them to think to become buyers.
Exposing your company on the Web is the low step when getting results must be the reason to move to the World Wide Web marketspace. Much richer interactive information than in a brochure is becoming the rule to make sure to gain interest from your customers The common number of pages seen is not an effective criteria compared to the frequency of coming-back to your Web site. Creating a relationship and better a community must be a real objective when setting up a Web site, even if it is not an easy task.
World Wide Web is a new economic environment and is asking new strategic approaches to consumer who is regaining control based on his own interactive experience.
If you think World Wide Web marketspace is not your concern, even if you discover everyday that your competitive advantages are shrinking, and that a new small aggressive company coming from nowhere starts to take some of your customers by adding information value to your offer, you had better to reconsider your position.
Competition is moving from marketplace to marketspace and you must be convinced that it will be preferable to understand the 9 principles presented by Evan I. Schwartz in Webonomics to make sure to survive in this new competitive environment.
Format:Paperback
One of the best books available on understanding the internet. It now appears a little dated and some of the predictions about the future of the internet (particuarly regarding online currencies) are a little off. Never the less the fundamentals about the type of products and services that will be successful on the internet and how people will use the internet are generally very sound. For any one wishing to understand the nets fundamentals it is well worth buying.
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Most Recent Customer Reviews
An excellent foundation in the principles of the Internet
This is an excellent book. Schwartz lays down the guidelines for surviving in the Internet Economy. Read more
Published on 27 Mar 2000
it's the business!!!
As a masters student studying e-commerce I have been subjected to a number of books like this. However, unlike the others which are a load of crap this actually hits the mark. Read more
Published on 29 Nov 1999
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