From the Back Cover
Learn to: Reach a diverse audience around the globe Interact with participants during your event Build a webinar team and create compelling content Get the word out about your webinar Ramp up your business with effective webinars that connect you to clients Webinars can be highly effective ways to connect with customers, but how do you get started? With this comprehensive and easy–to–use resource, youll get the lowdown on every aspect of planning and producing webinars! Put together a budget, select tools and topics, produce graphics, integrate marketing, and much more with this great guide! Get started get an introduction to webinars, how they work, and how they can be used to effectively connect with customers Prepare to be effective dive into the details of selecting a topic, creating a script, producing graphics, and marketing The day of the show be prepared for the big day with tips on going live and troubleshooting on the fly Follow up do all the right things after the show, making sure to re–connect with attendees and get the most bang for your buck Go further evaluate the effectiveness of your webinar and plan ahead to your next virtual event Open the book and find: An overview of creating effective webinars Tips on the tools that webinar professionals use The skinny on building budgets and determining topics Script presentation tips to make your webinar great The lowdown on great graphics and slides How to handle viewer questions professionally Tips on marketing your webinar
About the Author
Sharat Sharan is President and CEO of ON24, a global leader in cloud–based solutions for webcasting and virtual communications. ON24 provides services for more than 1,000 organizations. John Carucci is a writer, photographer, and videographer. He is author of Digital SLR Video Filmmaking For Dummies and is an entertainment news producer for Associated Press.