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Web Video: Making it Great, Getting it Noticed [Paperback]

Jennie Bourne , Dave Burstein
3.5 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

5 Aug 2008
With millions of viewers looking to the Web as their source of entertainment and news, high-quality Web video is in demand like never before. Whether you’re an expert in video production or are just getting started, you need to know how to produce the best video possible for the Web and then make sure it gets seen by a wide audience.

Here to guide you on everything about planning and shooting, editing, choosing a distributor, marketing your video, and making a profit, author and producer Jennie Bourne takes you through the steps to getting your video from concept to prominence on the Web.

Web Video gives you practical, step-by-step instruction and advice from top experts in the field, with hands-on projects and footage available for download at the author’s Web site, www.webvideobook.tv. You’ll learn everything you need to know to create great video, get it noticed, and make it pay off, including:

  • Web video production techniques for a variety of genres, including events, interviews, how-tos, video blogs, and news and dramatic shows
  • What it takes to make your video a viral hit on the Web
  • How to shoot high-quality video that stands out, with real-world tips from Web video professionals
  • Editing techniques that draw in viewers and hold their attention
  • Compression and formatting tips to make your video look great
  • Advice on creating a distribution plan that fits your needs

How to profit from advertising or selling your video


Product details

  • Paperback: 336 pages
  • Publisher: Peachpit Press; 1 edition (5 Aug 2008)
  • Language: English
  • ISBN-10: 0321552962
  • ISBN-13: 978-0321552969
  • Product Dimensions: 1.5 x 17.8 x 22.4 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,073,365 in Books (See Top 100 in Books)

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Product Description

From the Back Cover

With millions of viewers looking to the Web as their source of entertainment and news, high-quality Web video is in demand like never before. Whether you’re an expert in video production or are just getting started, you need to know how to produce the best video possible for the Web and then make sure it gets seen by a wide audience.

Here to guide you on everything about planning and shooting, editing, choosing a distributor, marketing your video, and making a profit, author and producer Jennie Bourne takes you through the steps to getting your video from concept to prominence on the Web.

Web Video gives you practical, step-by-step instruction and advice from top experts in the field, with hands-on projects and footage available for download at the author’s Web site, www.webvideobook.tv. You’ll learn everything you need to know to create great video, get it noticed, and make it pay off, including:

  • Web video production techniques for a variety of genres, including events, interviews, how-tos, video blogs, and news and dramatic shows
  • What it takes to make your video a viral hit on the Web
  • How to shoot high-quality video that stands out, with real-world tips from Web video professionals
  • Editing techniques that draw in viewers and hold their attention
  • Compression and formatting tips to make your video look great
  • Advice on creating a distribution plan that fits your needs

How to profit from advertising or selling your video

About the Author

Jennie Bourne has produced
hundreds of short videos for
the Web and built a state-of-the-
art Web video studio.
Her credits include, launching
PulverTV, creating video profiles
for the Marconi Society and
a documentary on ecological
literacy, field producing for
German TV, and editing news
film for ABC and NBC TV. She
anchored the Evening News
at WBAI FM, studied film at
NYU, journalism at Columbia
University, and taught Web
video at Rutgers University.
She and Burstein are working
on a documentary about
Macintosh inventor Jef Raskin.

Dave Burstein is the
publisher and editor of DSL
Prime. An expert on broadband
networks and award winning
radio host, Burstein
organized Web Video Summit
where he wowed insiders with
one of the world’s first demos
of 6-MB HD video streaming
live.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Fantastic book! 4 Sep 2008
Format:Paperback|Verified Purchase
I bought this book to help me teach a short course in video production and web video. It's easy to read, has useful information for beginner and more advanced levels, and covers everything from production (shooting, lighting and sound) to outputting in various formats, and, especially useful, sections on promoting your video and getting it seen once it's online. I'd already tried to promote a video on Youtube with limited results and this book has given me very useful information on how to get better results next time!
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2.0 out of 5 stars OKish as a primer... 13 Sep 2009
Format:Paperback|Verified Purchase
Some parts of this book are great, but it doesn't have a clear focus and seems to skim over everything. You go from very basic stuff like types of microphones to multi camera shoots, journalistic ethics and building your own studio in the space of about 80 pages.

The subject matter is so broad that my main feeling after reading it was that I'd skimmed over a lot of ground, but not really learned anything useful after the first two chapters.

To be effective the book either needs to be about 3x longer, or to focus specifically on people wanting to make their first steps beyond basic webcam type stuff.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.6 out of 5 stars  8 reviews
12 of 13 people found the following review helpful
4.0 out of 5 stars Web Video, making it Expensive! 8 Feb 2009
By Thomas - Published on Amazon.com
Format:Paperback|Verified Purchase
This is a good book for those who want to make a career out of film, particularly on the web; where it fails is to address the hobbiest who wants to produce decent videos for the web that look good. I am intrigued by the world of web video, and although I'd like to make some money off it some day, I felt that this book was a bit beyond my needs. The author gives many helpful suggestions, and there is no doubt I will profit from her advice in many ways. I did, however, feel the author was a bit condescending to those producing with consumer level cameras and video editing software.

Although I'd love to purchase a professional video camera, industrial strength tripod, lights, expensive microphones, and $1000 + video editing suite--such investments are beyond my resources. Where this book fails miserably is teaching people how to work more successfully with what they already have. The tone is uncompromisingly in favor of professional equipment acquisitions. It also fails to mention (for the most part except in passing) less expensive, yet effective software, that one can grow into--like Sony Vegas Pro 8. Vegas offers all the bells and whistles at a fraction of the cost Adobe Premiere Pro. When it comes to cameras, she failed to mention the Canon Vixia series, which has the inputs for both microphone and headset and shoots in HiDef video. These inputs are what she insists are lacking in consumer level cameras; so I thought they deserved a mention--at least on the books website. One can purchase one of these babies for between $600-$1000 dollars; still too high for many, but offering many of the features that the pro cameras offer.

Unfortunately there are not many books on this topic available. I'd also read YouTube For You, which I found very good at helping people who are starting out; but it doesn't go much beyond that.

So if you are interested in film production and web video I still reccomend it. If you can get your mind around the idea that only professional equipment is what a serious web videographer would use, you can glean much important and often overlooked information. If you do read this book, I'd reccomend hiding all your credit cards and seeing what you can do with what you already have. Perhaps if your video goes viral you will then be able to save enough for the paraphenialia suggested and quit your day job. Until then just keep practicing!
3 of 3 people found the following review helpful
4.0 out of 5 stars Very good--just modify the advice to fit your own needs 16 Feb 2009
By Alexander E. Maas - Published on Amazon.com
Format:Paperback
Since I am planning to create a videoblog of something that is currently affecting every American, the title of this book got my attention. Since I have absolutely no experience with video whatsoever, even though I have a new videocam, I found the advice useful.

But no I am not going to spend the kind of money that is appropriate for a tv studio. I would suggest that for anyone looking for appropriate software and cannot afford the Mac software or higher--look into Sony Vegas Studio. Available from 99 dollars down to nothing, depending on the rebate situation, it is the most cost effective software for video on Windows computers.

Just look at the reviews on Amazon to find out more. A lot of people try Roxio or other software by Corel or others, but the Sony Vegas software will do what you or I need it to do, and most of these others will not.

I hope all this was helpful to someone.
3 of 3 people found the following review helpful
3.0 out of 5 stars Loaded with information 10 Mar 2009
By John A. Suda - Published on Amazon.com
Format:Paperback
"Web Video" is a comprehensive guide to producing, showing, and marketing online video. It covers the basics of video production hardware and software, web hosting sites, building a production team, film and sound techniques, editing, media formats and compression, and more .

The author, Jenny Bourne, is an experienced and accomplished producer. She has loaded the book with lots of information about the elements of producing quality web video, including tips and recommendations about equipment purchasing and use, guidelines for shooting scenes and editing footage, and creating appealing stories. The book provides guidance on types of shooting: events and interviews, video blogs, news, and how-to videos. There are interesting interviews with accomplished video makers, sample projects, and technical materials on digital processing.

Unfortunately, this abundance of substance is not well organized or expressed. The author repeats statements many times over in different sections of the book. She cautions many times in early chapters, for example, to pay attention to compression issues, but the factors to be considered are mentioned only many chapters later and without prior reference. Much of the writing is of general statements leading the reader to wonder about details. She mentions that some equipment or studio setup is "costly" but gives no figures. In a number of sections, she talks of the differences in shooting for the web versus other media, yet provides (for the most part) little explanation or insufficient detail.

The book is geared primarily to professional-level people although it's promoted as suitable for beginners. The book is illustrated with many color photos, illustrations, sidebar materials, and set outs discussing related material to the primary text.

For readers willing to dig out content, there is plenty of useful material here.
5 of 6 people found the following review helpful
5.0 out of 5 stars Internet marketers interested in taking the plunge into digital video for the Internet should definitely get this book! 8 Dec 2008
By Jeff Lippincott - Published on Amazon.com
Format:Paperback
Simply a wonderful book. Well written. Well outlined. And certainly provides great value for the many Internet marketers who want to incorporate video into their arsenal of tools and techniques. The book has 9 chapters as follows:

0. Introduction
1. Making great Web video
2. Shooting for the Web
3. Shooting events and interviews
4. Videoblogs, how to videos, and news
5. TV techniques for better Web-video
6. Editing and post-production
7. Uploading video to the Web
8. Getting your video noticed
9. Making it pay

This will be the third book on the subject of Internet digital video and marketing that I have read and posted a review for on Amazon. The first was "Show Me: Marketing with Video on the Internet" (ISBN: 9781884230011), and Web Video provides all the stuff I wish had been included in that book. The second was "YouTube for Business" (ISBN: 9780789737977) which I think would be a great companion book for Web Video. There is another book out there that I have not seen or read, but probably is one that will interest you if Web Video appeals to you. See "Marketing with Digital Video" (ISBN: 9781888093094).

I am not a techie when it comes to digital video and Internet marketing. But I see the value in creating digital videos from an Internet marketer's perspective. It is certainly a powerful tool and/or technique to incorporate into your arsenal of tricks when marketing online. And maybe someday I will take the plunge into doing it. It certainly would not be all that difficult to do after reading the instant book being reviewed. 5 stars!
4.0 out of 5 stars great text 23 May 2014
By Anthony meagher - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Enjoyable book. Well organised, covers the topics well. Lots of good practical advice and tips to make good videos. Well worth reading.
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