As mentioned elsewhere, the contents are rubbish and the best advice I can offer readers is to chuck them in the bin (keep the mirror though, it makes a great signalling device). I certainly wouldn't put the toothpaste anywhere near my mouth although it might create an effective barrier against trench foot or help to freshen up the grout on your tiles :?) Once you've discarded that lot you're on to a winner and the case/pouch alone is probably worth your initial investment of £8/9.00.
The case/pouch is very strong and durable with lots of useful sized compartments which are all secured by strong velcro and a strong zipper. It's a very compact size and easy to tuck away in a ruck sack or bag. I use the pouch to accommodate a small survival-type kit which I take with me whenever I go out into the woods or 'just in case' whenever I'm out and about hiking etc. It's quite amazing how much stuff you can actually cram in there and the case should last for several years. I also like the camo look, I think it looks cool. In my kit I always have the following items: Bahco MTT-8674 14pc Multi-Tool, cordage, cotton balls and petroleum jelly, Fallkniven DC4 sharpening stone, Light My Fire Army Fire Steel, lighter, 2 x CR123 Panasonic Photo Lithium Batteries (for Fenix PD30 torch), 2 x AAA batteries, Fenix E05(see photo attached).
The case/pouch offers a number of options for prospective purchasors and might even make a half decent wash kit if you put some reasonable quality items in there. Recommend.