Analyzing web site traffic is an important aspect of web site management. This book begins with a basic overview of server log files and fundamental web statistics and ends with detailed descriptions of complex applications like dynamically created web pages and advertising networks.
The book offers detailed reviews of software packages and tracking services. The book comes with a CD-ROM that includes fully functional evaluation copies of log analysis programs from a number of companies. The CD-ROM also includes HTML and multimedia presentations from tracking services.
This book will be most helpful to companies looking to add banner ads to their web site. It provides detailed information on software and services as well as CGI scripts for sites that want to create their own ad management system.
The book is well written and easy to read. It is organized to serve as a ready-reference for questions about web site hits and traffic.