When you consider that there are tens of thousands of channels of web radio, involving – at various levels - thousands of people, a book dedicated to this major and form of radio has been a long time coming.
True, there have been publications which list the services available and provide some basic information on the technologies, and others consisting of scholarly research on new digital platforms, but, to my knowledge, this is the first book which considers the whole phenomenon, from the basics through to the more intellectual debates.
Chris Priestman is senior lecturer in Radio and Broadcast Journalism at Staffordshire University, as well as being a freelance radio producer, so has been able to observe the growth of web radio from several different perspectives.
Web Radio serves two main purposes: it’s a ‘how to’ book for aspiring web broadcasters and a more intellectual assessment about the impact of the new medium.
The former is well served: for anyone thinking of starting a web service – or has started one but has had problems, whether of a technological, creative or marketing nature, this book probably has the answers. It is packed with information and clear advice so that everyone from the novice to the veteran can find something of use and even of inspiration. The section on copyright- a thorny issue which has resulted in many of the US music stations closing their Internet service – is especially useful. This is all aided by examples and case studies of successful web broadcasters. The sections on building an audience, music scheduling and promoting the service are particularly strong.
Sometimes there might be a little TOO MUCH information for someone, say, interested in setting up a student or community radio service, but each chapter concludes with a summary and it is generally written in an accessible, user - friendly style, backed with plenty of illustrations and ‘screen grabs’.
Above the more prosaic aspects of the medium, Chris Priestman has some very interesting and perceptive comments about the significance of web radio in the wider cultural, political and broadcasting contexts. There is a fascinating section about what web radio ISN’T – including the similarities and distinctions between Internet and Digital Audio Broadcasting.
Sometimes I felt frustrated that just as these arguments were developing they were cut short for more of the ‘practical’ stuff. I suspect that Priestman has been compelled to do some drastic pruning of the more reflective sections in order to keep the book to a manageable size (something I can empathise with!). I hope that some of this is work in progress and that a further, more academic book, will emerge in the next couple of years.
But for anyone thinking about setting up such a service, or already involved in one but believes it might not be reaching its potential, this is a ‘must read’...