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Web Marketing for the Music Business [Paperback]

Tom Hutchison
3.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

8 Sep 2008
Interested in promoting, selling, and distributing music online? Have the website but not sure what to do next? Web Marketing for the Music Business is designed to help develop the essential internet presence you want and need.

Looking at how the web has developed, providing instructions on how to set up a website as well as how to use the internet to promote the artist and the website. The book includes information on maximizing websites to increase traffic, online grassroots marketing tactics that will advance an artist's career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online.

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Web Marketing for the Music Business + Music Marketing: Press, Promotion, Distribution, and Retail
Price For Both: £31.25

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Product details

  • Paperback: 304 pages
  • Publisher: Focal Press (8 Sep 2008)
  • Language: English
  • ISBN-10: 0240810449
  • ISBN-13: 978-0240810447
  • Product Dimensions: 23 x 19 x 2 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 860,663 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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3.0 out of 5 stars Its OK 19 Dec 2011
By Harry
Format:Paperback|Verified Purchase
I wanted a book to help me out with promoting my band online so I bought Web Marketing for the Music Business, the book arrived on time and all in good condition. the book is full of information but the only problem I found is that the Author was not there, I did not feel as if he was talking you through things, its never easy to get into a book when its done that way, but then again it could be just the way I like to learn things. At the end of the day the book is good and the author is absent.
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Amazon.com: 4.1 out of 5 stars  21 reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Web Marketing for the Music Business 26 Aug 2008
By Luther Weese - Published on Amazon.com
This is one of those few books about web marketing that doesn't require the Geek Squad to help you become a user of the essence of the book. It is extremely well-written and researched, and gives genuine no-nonsense guidance to those in the music business about how to use the web to promote their artistry in a business environment. I've adopted this book for my use in the college classroom because it's an excellent guide for my students, but it's also a valuable tool for the music professional who wants to use the Internet as a way to compete for the ears of music consumers.
4 of 4 people found the following review helpful
5.0 out of 5 stars An informative book on web marketing for the music business, covers the basics quite well... 26 Aug 2009
By Dennis A. Amith (kndy) - Published on Amazon.com
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Tom Hutchinson and focal press's "Web Marketing for the Music Business" is an informative book that is geared more to today's modern technology (pre-Twitter) and utilizing SEO, landing pages and social media aspects for promotion.

For the most part, what Hutchinson writes about is pretty much correct as I have worked with talent utilizing the same tools featured in his book. Chapter 7's search engine optimization, blogs, monitoring web traffic are very important in today's web marketing for not just music but any kind of business. But It was very smart for Hutchinson to include a chapter towards mobile music marketing, especially if you are geared towards international music and knowing that countries like Japan have gone full on mobile and physical sales are decreasing at a rapid rate.

"Web Marketing for the Music Business" comes with the following chapters:

CHAPTER 1: Development of Music Marketing on the Internet - Background on the Internet, iTunes and online environment
CHAPTER 2: State of the Market - Trends in music sales, music delivery and marketing and internet use
CHAPTER 3: Overall Music Marketing Strategy - Publicity, Advertising, Radio and Retail promotion
CHAPTER 4: Domains and Hosts: Nuts and Bolts - Web Site Basics, Domain Hosting
CHAPTER 5: Creating the Website - Website Goals, Designs
CHAPTER 6: HTML and Scripts - Flash, CGI Scripts, Web Widgets
CHAPTER 7: Optimizing and Monitoring Your Web Site to Increase Visitation - Search engine optimization, blogs, monitoring web traffic
CHAPTER 8: Audio and Video for your Web Site - Audio files, embedding music
CHAPTER 9: E-Commerce: Product Ordering and Fulfillment - Online retailers, e-commerce
CHAPTER 10: Finding Your Online Market - Market Segmentation, Tracking Consumer Behavior
CHAPTER 11: Successful Promotion on the Web - Search Engines, E-Zines, Grassroots and viral marketing
CHAPTER 12: Social Networking Sites - MySpace, Facebook, YouTube, BEBO
CHAPTER 13: Internet Obstacles - Web Site mistakes, Internet Marketing Ethics
CHAPTER 14: Mobile Media - Cell phone to Mobile, Mobile Social Networking
CHAPTER 15: Mobile Music Marketing - Music Goes Mobile
Online Resources for the Music Business

Overall, "Web Marketing for the Music Business" is a very good book that focuses on the basics and getting the manager, artist and even those pursuing a career in entertainment marketing, especially for those who are involved in marketing for music artists. Of course, there is much more information that can go into chapter 7 since searching engine optimization is important but you also need to know what you are doing and knowing the positives and negatives of a search engine. But again, this book is jut covering the basics and does a good job at that.

Definitely a book worth purchasing!
3 of 3 people found the following review helpful
5.0 out of 5 stars A comprehensive guide that every musical artist should read 30 Aug 2008
By John Haring - Published on Amazon.com
A truly comprehensive book that every musical artist should read before attempting to promote themselves on the Internet. It not only covers the do's and don't's of website creation, but guides the reader through many of the other online promotional tools available. As both a computer and music business professional, I can attest to all of the trial and error that independent artists go through when it comes to the Internet. This book will spare them most of that and take them right to the stuff that works. I highly recommend it.
3 of 3 people found the following review helpful
5.0 out of 5 stars Impressively Complete 22 Oct 2009
By Rebecca Haden - Published on Amazon.com
Format:Paperback|Vine Customer Review of Free Product (What's this?)
This book is a comfortable, portable size, yet it includes all the essential information you need. Beginning with the history of the internet and of iTunes, it then moves on to examine current trends in music marketing and overall strategies.

Then comes the meat of the book: a really impressive overview of web site construction from choosing a domain name to installing e-commerce software, an up-to-date discussion of web marketing and social media, special concerns about mobile devices, and a terrific collection of resources.

A reasonably tech-savvy person will be able to read and understand everything here without suffering, and there are lots of suggestions for web resources when you want to learn more.

This book isn't going to teach you CGI or turn you into an audio engineer. It is going to make it possible for a musician to do a lot of online promotion on a DIY basis. Just as importantly, it'll give you all the know-how to distinguish between what you can do yourself and what you want to hire done, and to make good decisions on who you hire.

As a musician and a web marketer, I recommend this book wholeheartedly.
2 of 2 people found the following review helpful
5.0 out of 5 stars Intelligent & Accessible, Spans the Breadth of Web Marketing for Musicians 29 Nov 2009
By Robert Reid - Published on Amazon.com
Format:Paperback|Vine Customer Review of Free Product (What's this?)
Though I find many books on marketing to be annoyingly slick and thin on content, this professionally-written text covers exactly what a working musician needs to get started with web-based marketing or to add increased purposefulness and breadth to their approach. Befitting of an academic text, the author is rigorous in providing citations for trends and statistics in the industry, and yet this reads lucidly enough for an independent musician lacking the enforced discipline of a classroom setting.

Though the text covers topics at a fairly basic level, the breadth of coverage (trends and history of internet marketing, creating web sites and driving traffic to them, social networking, mobile marketing, etc.) over 15 short chapters ensures that this book can help most musicians address gaps in their internet marketing strategy. For example, most do-it-yourself musicians I know aren't really emphasizing Search Engine Optimization and promotion to internet radio, though this book makes the case for why they should be. Most importantly, Hutchinson makes a real effort to put all marketing strategies in context. For example, the chapter on "Overall Music Marketing Strategy" highlights the advantages and disadvantages of a range of offline (radio, retail, touring, etc.) and internet media in order to place web marketing strategy in the context of all other available options.

I'd recommend this for all do-it-yourself musicians as well as those who want to better understand and communicate with a hired marketing specialist.

Given that this book covers rapidly emerging technologies, this book is relevant now but will probably need updating in a few years.
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