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Product Description
Product Description
The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e–mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.
This fun–but–straightforward guide explores trends in search engine, mobile, location–based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.
- Reflects current marketing trends
- Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers
- Guides you through creating a marketing plan, adjusting already–existing marketing materials for the web, and building an online presence
- Details ways to maximize the potential of SEO, e–mail campaigns, online advertising, blogging, e–commerce tools, and more
- Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans
Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.
From the Back Cover
The web is a bundle of wonderful destinations. Add an online strategy to your marketing plan and take advantage of all it offers! This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more.
Plan, plan, plan — understand web marketing essentials, explore how the web can support your business goals, and define your plan
Site of the action — create a website that′s user–friendly, packed with effective content, and designed to convert visitors into buyers
Keep ′em coming back — with regular updates, reviews, testimonials, and webinars
Use analytics — to see what′s working and what isn′t
Google and more — optimize your site for Google, Yahoo!, Bing, and specialty search directories
Wave your banner — learn about online banner ads, pay per click, sponsorships, and daily deal sites
Get going — explore mobile marketing options such as SMS, mobile e–mail, and coupon distribution
Be socially successful — see how to use Facebook, Twitter, and LinkedIn
Open the book and find:
Tips on designing your business website
Steps for adding e–commerce to your site
Hints on getting found bysearch engines
How e–mail adds to your marketing plan
Why social media is a big deal in web marketing
When paid advertising is a good choice
How to analyze the results of your efforts
Learn to:
Use e–mail marketing, pay per click, and banner ads
Maximize social media to build brand loyalty
Select the best tools to market an e–commerce site
Stay ahead with mobile marketing
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Customer Reviews
This book helps anyone who is starting online marketing and it provides an excellent checklist for experienced webmarketers. In fact, her Web Marketing Methods Checklist in chapter 2 is worth the purchase price of the book alone.
When you want to "drill deeper" on any particular online marketing strategy, you will then have to explore other online marketing resources and information. For example, Peter Kent's Pay Per Click Search Engine Marketing For Dummies provides thorough information about pay per click advertising, including Google Adwords.
In short, I highly recommend Web Marketing for Dummies for both new and experienced internet marketers.
Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don't about getting your website out there, useable, web friendly, and real world ideas on how to bring qualified traffic to your site.
I would suggest this before you dump money into adwords, or any other strategy you find online at random.
We found connections inside to usability studies, digital customer service tips, real working costs of aquiring new customers, guerrilla marketing techniques.
Simply put, if you have a website, or are getting one, you need this book. I will be buying an updated copy with every new release to keep on the cutting edge of what REALLY works in the digital world.
If you are new to web marketing, this is probably a good book to get you started. If are not a novice, you will probably not learn anything new.
All of the material in this book can be found on the web for free, but it is nice to have a bunch of nice introductory marketing information in a book.
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