Web Marketing Books you should own

A Listmania! list by Andrew Lloyd Gordon "Web Marketing Expert" (UK)
 
Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series)
1.  Inbound Marketing: Get Found Using Google, Social Media and Blogs (New Rules Social Media Series) by David Meerman Scott
The list author says:
  "A fantastic overview of digital marketing. Not lots of detail but helps put the pieces together."
£11.89   Used & New from: £8.27
4.6 out of 5 stars  See all reviews (22 customer reviews) | 1 customer discussion

Prioritizing Web Usability
2.  Prioritizing Web Usability by Jakob Nielsen
The list author says:
  "Not everyone agrees with everything Jakob Nielsen's says about Usability but if you follow his guidelines you can't go wrong."
£30.59   Used & New from: £6.23
4.8 out of 5 stars  See all reviews (6 customer reviews)

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
3.  Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash
The list author says:
  "As at time of writing, this book hasn't yet been released. But if it improves upon the excellent (if a little dry) original, then it can only be a good thing."
£13.99   Used & New from: £10.05

When Search Meets Web Usability (Voices That Matter)
4.  When Search Meets Web Usability (Voices That Matter) by Shari Thurow
The list author says:
  "This one is a little bit of a 'hidden gem'. I took a lot from this book because it combines the best of SEO and Usability."
£16.14   Used & New from: £8.97
3.0 out of 5 stars  See all reviews (1 customer review)

Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
5.  Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There by David Viney
The list author says:
  "This is a straigtforward, cut-to-the-chase, type of book on Search Engine Optimisation. Well worth a read for picking up some great tips."
£11.39   Used & New from: £0.49
3.8 out of 5 stars  See all reviews (31 customer reviews)

Web Analytics: An Hour a Day
6.  Web Analytics: An Hour a Day by Avinash Kaushik
The list author says:
  "Web Analytics makes some people's eyes glaze over. Reading about for just an hour a day should help!"
£12.99   Used & New from: £6.14
4.7 out of 5 stars  See all reviews (14 customer reviews)

Letting Go of the Words: Writing Web Content That Works (Interactive Technologies)
7.  Letting Go of the Words: Writing Web Content That Works (Interactive Technologies) by Janice (Ginny) Redish
The list author says:
  "An often overlooked area of web marketing is online copywriting. This book guides you through the thinking and planning you need to do."
£24.31   Used & New from: £15.02
4.9 out of 5 stars  See all reviews (15 customer reviews)

Email Marketing by the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
8.  Email Marketing by the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott
The list author says:
  "Could do with an up-date but this is still one of the best books on improving your Email Marketing."
£11.19   Used & New from: £8.41
4.7 out of 5 stars  See all reviews (3 customer reviews)

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Author

Andrew Lloyd Gordon "Web Marketing Expert" (UK)
Qualifications: Online Marketing Expert, Speaker and Guru
Last updated: 15/02/2011
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