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Web Hosting: A Complete Strategy [Paperback]

Carl Burnham (Author)

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Product details

Paperback: 436 pages
Publisher: Osborne/McGraw-Hill (2 Oct 2001)
Language English
ISBN-10: 0072132795
ISBN-13: 978-0072132793
Product Dimensions: 23.5 x 19 x 2.3 cm
Amazon Bestsellers Rank: 995,089 in Books (See Top 100 in Books)

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Product Description

This text focuses on the key essentials that a Web host and those who work for that Web host must have to gain and keep the competitive edge. It covers key essentials involving people skills, marketing dynamics, and specialization. As well as addressing a range of services from security and support to outsourcing speciality services, the book covers different types of Web hosts and how to implement the technology needed to offer customers a high quality of service. Blueprints outline the various ways in which Web hosts can structure their technology and services.

From the Back Cover

A complete strategy for delivering high-quality Web hosting services

Today, most businesses, large and small, rely on the Internet as a central component of their organization. In order to save time and money, many of these businesses are turning to Web hosting companies for support. These hosting companies must be able to provide innovative, secure, and cost-effective solutions in order to remain competitive and keep customers satisfied. This detailed and unique resource delivers a full-range strategy for providing successful solutions that will meet the needs of your customers. From technical support and customer service to Web marketing strategies, this comprehensive guide contains all the essential coverage necessary for delivering state-of-the-art, customized hosting solutions.

This resource will help you:

-Learn the different types of Web hosting plans shared, dedicated, co-located, ASP, MSP, and more
-Get insight into successful Web marketing strategies
-Understand the technology required to ensure quality service
-Identify and decide upon a standard range of services
-Enhance network performance through use of monitoring tools
-Secure your infrastructure prevent viruses, worms, and other attacks
-Manage a data center and discover ways to outsource services
-Gain a competitive edge in an expanding Web hosting market

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Inside This Book (Learn More)

First Sentence
In the expanding web hosting market, the information technology industry has come far from the early days of simply providing server spacing for customers to view static HTML pages and to access files online. Read the first page

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Amazon.com: 6 reviews

5 of 5 people found the following review helpful

An essential book for web hosters and businesses 27 Mar 2002

By R. Sanders - Published on Amazon.com

Format:Paperback

This is a a great book for web hosts and businesses alike that are wanting to resell services or find the type of web hosts best for their business. A practical guide to learning about all the types of web hosts out there, filled with key resources and tips for deciding on a web hosting specialty, improving customer service, and developing business partnerships. Covers many types of technologies, PHP, ASP, JSP, and include security and provider considerations. Alot of material is covered here, all very useful.

12 of 15 people found the following review helpful

Wouldn't Recommend 22 Feb 2003

By "smkndrkn" - Published on Amazon.com

Format:Paperback

I purchased this book because I am starting a web hosting company. I already knew a lot of what I needed to know but wanted a book to guide me through some of the more "hairy" pieces of this business. Instead what I got was a broad overview.

I may keep it around to show my family what I'm doing but I certainly won't be using it to help me with my business.

I certainly would not call it "A complete strategy" as is stated on the cover.

9 of 11 people found the following review helpful

excellant coverage of web hosting for IT and businesses 2 April 2002

By Steve Williams - Published on Amazon.com

Format:Paperback

This book covers alot of territory, from covering the many types of web hosts, to infrastructure and security considerations (including example policies and procedures), domain registrars, to enhancing customer service and support, developing hosting partnerships, to becoming a reseller. I especially liked the comparison of different technologies, in an easy to understand way. For businesses, it provides an indepth coverage of the market, types of technologies (ASP, JSP, PHP, etc.) and how to decide on the type of web host(s) that will best meet their business goals. Is filled with online references, and a handy appendix section. Recommend highly as a resource guide for IT consultants, web host newbies and professionals, and businesses.

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