Web Form Design
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Product Description
Product Description
Forms make or break the most crucial online interactions: checkout, registration, and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging web forms.
About the Author
Luke Wroblewski is currently Senior Principal of Product Ideation & Design at Yahoo! Inc. and Principal of LukeW Interface Designs, a product strategy and design consultancy he founded in 1996. Luke has authored a book on Web interface design principles titled Site-Seeing: A Visual Approach to Web Usability and numerous articles on design methodologies, strategies and applications including those featured in his own online publication: Functioning Form. He is also a frequent presenter on topics related to Web startegy and design and a former member of the board of directors of the Interaction Design Association. Previously, Luke was the Lead Interface Designer of eBay Inc.'s platform team. At eBay, he led the strategic and interaction of new consumer products (including Kijiji and eBay Express) and internal tools and processes including design pattern and creative asset management systems. Luke also taught interface design courses in the Graduate School of Library and Information Science at the University of Illinois at Urbana-Champaign and worked as a Senior Interface Designer at the National Center for Supercomputing Applications (NCSA), birthplace of the first popular graphical Web browser, NCSA Mosaic.
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Most Helpful Customer Reviews
11 of 12 people found the following review helpful
Format:Paperback
There is little to distinguish this book from other works on web usability. Though it concentrates on forms rather than pages, it discusses the same design issues.
I was very disappointed how little thought and page room the author gives to the quality of the data being gathered by the forms he discusses. It is clear that lowering the barriers that forms create between the customer and what they wish to achieve on your site is essential, through better design if need be. But it helps little that they can fill a form in quicker, for example, if the data gathered is so poor as to be unusable. The author recognises that we should be designing forms to work "outside in" (from the point of view of the customer) rather than "inside out" (from the point of view of the database beneath it), but this can be done without compromising on data quality.
The author is also firmly fixated on the United States and gives hardly a mention on the issues that customers from outside the States, who speak different languages, don't live in states and so on, will have when filling in forms.
I was very disappointed how little thought and page room the author gives to the quality of the data being gathered by the forms he discusses. It is clear that lowering the barriers that forms create between the customer and what they wish to achieve on your site is essential, through better design if need be. But it helps little that they can fill a form in quicker, for example, if the data gathered is so poor as to be unusable. The author recognises that we should be designing forms to work "outside in" (from the point of view of the customer) rather than "inside out" (from the point of view of the database beneath it), but this can be done without compromising on data quality.
The author is also firmly fixated on the United States and gives hardly a mention on the issues that customers from outside the States, who speak different languages, don't live in states and so on, will have when filling in forms.
Format:Paperback
Luke has done an excellent job turning a subject traditionally perceived as boring into an engaging topic. His passion for interaction design and user experience shines through and makes this an excellent read. Each chapter focusses on one aspect of forms from labels to the path to competion. The diagrams are clear and concise with recommendations backed up by primary and secondary research. Whilst the book may seem expensive the return on investment will more than pay for it!
2 of 3 people found the following review helpful
Format:Paperback
A great quick read, covering everything you need to know about designing web forms. I use it all the time as a handy reference guide/checklist when designing forms. Highly recommended for anyone involved in designing data capture forms on websites.
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